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    Book
    Book
    Principles & practice of marketing (2006)
    London [u.a.] : Thomson Learning
    Details
    UID:
    b3kat_BV021520710
    Format: XVIII, 744 S. , Ill., graph. Darst.
    ISBN: 1844801209 , 9781844801206
    Content: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    Keywords: Marketing ; Fallstudiensammlung
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