Format:
XXIX, 239 S.
,
Ill., graph. Darst.
Edition:
Online-Ausg. [S.l.] Ebrary 2011 Online-Ressource ebrary online Electronic reproduction; Available via World Wide Web
ISBN:
0230241859
,
9780230241855
Content:
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases
Note:
Includes bibliographical references and index
,
Cover; Contents; Foreword; Preface; Acknowledgements; Notes on the Contributors; Part I Theory; Chapter 1 Introduction to the Theory of City Branding; Chapter 2 Branding the City as an Attractive Place to Live; Chapter 3 City Branding and Inward Investment; Chapter 4 City Branding and the Tourist Gaze; Chapter 5 City Brand Partnerships; Chapter 6 City Branding and Stakeholder Engagement; Chapter 7 Paradoxes of City Branding and Societal Changes; Chapter 8 City Branding through Food Culture: Insights from the Regional Branding Level; Chapter 9 City Branding through New Green Spaces
,
Chapter 10 Online City BrandingPart II Cases; Chapter 11 Introduction to the Practice of City Branding; Chapter 12 The City Branding of Accra; Chapter 13 The City Branding of Ahmedabad; Chapter 14 Athens City Branding and the 2004 Olympic Games; Chapter 15 The City Branding of Barcelona: A Success Story; Chapter 16 Branding Budapest; Chapter 17 Chongqing's City Branding: The Role of Graphic Design; Chapter 18 Edinburgh: Scotland's Inspiring Capital; Chapter 19 The Hague, International City of Peace and Justice: A Relational Network Brand; Chapter 20 Brand Hong Kong
,
Chapter 21 Kuala Lumpur: Searching for the Right BrandChapter 22 Branding Lisbon - Defining the Scope of the City Brand; Chapter 23 Montevideo City Branding; Chapter 24 Branding New York City - The Saga of 'I Love New York'; Chapter 25 Paris as a Brand; Chapter 26 Seoul City Branding: The Case of Seoul's International Brand Communication; Chapter 27 The City Branding of Sydney; Chapter 28 Superflat Tokyo: City of Secret Superlatives; Chapter 29 The City Branding of Wollongong; References; Index
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
9780230294790
Additional Edition:
Online-Ausg. City branding Basingstoke : Palgrave Macmillan, 2011 9780230241855
Additional Edition:
0230241859
Additional Edition:
Druckausg. Dinnie, Keith City branding Basingstoke [u.a.] : Palgrave Macmillan, 2011 0230241859
Additional Edition:
9780230241855
Additional Edition:
Print version City Branding : Theory and Cases
Language:
English
Subjects:
Economics
Keywords:
Stadt
;
Marketing
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