Format:
1 Online-Ressource (xxiii, 183 pages)
ISBN:
9780754681335
,
0754681335
,
0754636186
Note:
Includes bibliographical references (pages 177-180) and index
,
Cover; Contents; List of Figures; List of Tables; List of Boxes; Foreword; Preface; Acknowledgements; List of Abbreviations; 1 The Essence of Strategy; 2 Strategic Positioning and Sustaining a Market Presence; 3 The Essence of Competitive Strategies; 4 The External Environment; 5 The Internal Environment; 6 Setting Corporate Direction; 7 Establishing a Strategy; 8 Aviation Strategy Implementation; 9 Managing Strategy Execution through Tracking, Support Systems and Controls; Bibliography; Index
,
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context
Language:
English
Keywords:
Luftverkehr
;
Strategisches Management
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