Format:
Online-Ressource (xvii, 297 p)
,
24 cm
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
ISBN:
0470227540
,
9780470227541
Series Statement:
Microsoft executive leadership series v.24
Content:
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a
Note:
Series statement from jacket
,
Includes bibliographical references (p. 257-283) and index
,
Rules to Break and Laws to Follow; Contents; Chapter 1: False Assumptions; Chapter 2: "Value" Is the New "Profit"; Chapter 3: Customers Are a Scarce Resource; Chapter 4: In the Long Term, the Good Guys Really Do Win; Chapter 5: Increasing the Value of Your Business; Chapter 6: Culture Rules; Chapter 7: Capitalism Redux: Greed Is Good, But Trust Is Even Better; Chapter 8: Customers and Honeybees; Chapter 9: Oops! Mistakes Happen: Recovering Lost Trust; Chapter 10: Innovate or Die; Chapter 11: Order and Chaos; Chapter 12: The Wisdom of Dissent; Chapter 13: Engaged and Enabled
,
Chapter 14: Leaders Needed. Inquire WithinNotes; References; Index
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
9780470227541
Additional Edition:
Print version Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism
Language:
English
URL:
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