Format:
Online-Ressource (xii, 268 Seiten)
Edition:
Online-Ausg. Springer eBook Collection. Business and Economics Electronic reproduction; Available via World Wide Web
ISBN:
9781402029349
Content:
Providing a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s, this book summarizes the discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development
Note:
Includes bibliographical references (p. 233-251) and index
,
Preliminaries; CONTENTS; INTRODUCTION; CHAPTER 1: FORDISM AND TAYLORISM COME TO EUROPE; CHAPTER 2: AMERICANIZATION AS A MISSION, 1945-1955; CHAPTER 3: MASS PRODUCTION, MASS DISTRIBUTION, AND NEW TECHNOLOGY; CHAPTER 4: MANAGING FIRMS AND THEIR CONSUMERS; CHAPTER 5: ECONOMIC SLOWDOWN AND THE AMERICAN MODEL; CHAPTER 6: COMPANIES AND CONSUMERS; CHAPTER 7: INDUSTRIAL RELATIONS AS A BARRIER TO AMERICANIZATION; CONCLUSION; Notes; Literature; Index
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
9781402028847
Additional Edition:
Erscheint auch als Druck-Ausgabe Schröter, Harm G., 1948 - Americanization of the European economy Dordrecht [u.a.] : Springer, 2005 1402028849
Language:
English
Subjects:
Economics
Keywords:
Europa
;
Wirtschaftspolitik
;
Amerikanisierung
;
Geschichte 1880-2004
DOI:
10.1007/1-4020-2934-9
URL:
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