Format:
375 Seiten
,
Illustrationen
,
25 cm
ISBN:
9781594201295
,
1594201293
Content:
Documents how luxury goods have been transformed by a shift from exclusive distribution practices by quality-minded family businesses to mass production by profit-minded big corporations, examining how today's methods have had a negative impact.
Note:
Literaturverzeichnis Seite 361-362
Language:
English
Keywords:
Luxusgütermarkt
;
Markenpolitik
;
Marketing
URL:
Table of contents only
URL:
Publisher description
URL:
Contributor biographical information
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