Format:
1 Online-Ressource (347 pages)
ISBN:
9783319409344
Content:
Preface And Acknowledgements -- Contents -- Notes On Contributors -- List Of Abbreviations -- List Of Figures -- List Of Tables -- Chapter 1: Foreword -- Note -- References -- Chapter 2: Introduction -- Note -- Part I: Part I: Polling -- Chapter 3: The Polls And Their Context -- The Nature And Number Of Polls -- The Relationship Between The Polls And Their Media Sponsors -- How Poll Findings Are Disseminated -- The Regulation Of The Polls -- Notes -- References -- Chapter 4: The Performance Of The Polls -- References -- Chapter 5: The Election In Scotland -- Note -- References -- Chapter 6: Outside The Marginals: Constituency And Regional Polling At The 2015 General Elections -- The 2010 General Election -- The 2015 General Election -- The Liberal Democrats -- The Rise Of Ukip -- The Missing "Worcester Woman" And "Mondeo Man" -- Lord Ashcroft -- How The Polls Were Done -- Question Wording -- Increasing Our Understanding -- Campaign Data -- References -- Chapter 7: What The Polls Polled: Towards A Political Economy Of British Election Polls -- When, Where And What -- Voting Questions -- Questions About The Leaders -- The Issues -- Campaigning -- Parties And The Coalition -- Outcome -- Conclusion -- Notes -- References -- Part Ii: Campaigns -- Chapter 8: An Interview With Jeremy Sinclair -- Chapter 9: The Conservative Campaign -- Chapter 10: The Labour Campaign -- The Electoral Context -- The Consequence Of Coalition -- The Progressive Vote United? -- The Economy And The Deficit -- One Nation -- A Campaign That Mattered? -- Note -- References -- Chapter 11: The Snp Campaign -- Chapter 12: Chill Wind: The Liberal Democrat Campaign -- Power For A Reason -- The Price Of Power -- Mission Impossible -- The "Wheelhouse" -- The Message -- Manifesto Key Themes -- Ground War And Morale -- Membership Drive -- Incumbency -- The Money And In-Seat Resource
Content:
Data Gathering, Polling And Targeting -- The Advent Of The Fear Factor -- Too Many Targets? -- The Air War -- The Clegg Factor And The Lure Of The Hung Parliament (Including The Tv Debates) -- Conclusion -- References -- Chapter 13: A Polite Insurgency: The Ukip Campaign -- Chapter 14: For The Common Good: The Green Party'S 2015 General Election Campaign -- Context -- Strategy -- Brighton Pavilion And Bristol West -- Candidate Numbers -- The Green Surge -- The Campaign Themes And Messages -- Ofcom, The Media And "Events" -- The Final Weeks -- The Results And Beyond -- Part Iii: Media -- Chapter 15: The Media Campaign: The Issues And Personalities Who Defined The Election -- Introduction -- Whose News? The Stopwatch Balance -- The Partisan Press: Directional Balance -- Media Debate: The Issue Agenda -- The Personal Touch: Prominent Campaigners -- Conclusion -- Notes -- References -- Broadcasting -- Chapter 16: The Broadcast Journalist'S View -- Chapter 17: Regulating Broadcasting During The 2015 General Election: The Ofcom Perspective -- Introduction -- Why Does Ofcom Get Involved In Elections? -- Party Election Broadcasts (Pebs) -- Editorial Coverage Of Elections -- The Ofcom List Of Major (Larger) Parties -- How Did Ofcom Prepare For 2015? -- The 2015 Campaign For Ofcom: The Calm After The Storm -- What Of The Future? -- Notes -- References -- Chapter 18: Election Debates: The Less Than Smooth Path To Tv'S Big Campaign Events -- Note -- References And Further Reading -- Chapter 19: The Election Debates In 2015: The View From The Living Room -- Introduction -- The Changing Environment 2010-2015 -- Appraising The 2015 Debates With Mixed Methods -- The 2015 "Worm" -- Live Twitter Analysis -- Bbc Election Uncut Online Community -- What Did We Learn From The Debates? -- The Run Up… -- The Debates… -- Impact… -- References -- Print And Social Media
Content:
Chapter 20: Reporting The Election -- Chapter 21: Pink Buses, Leaders' Wives And "The Most Dangerous Woman In Britain": Women, The Press And Politics In The 2015 Election -- Introduction -- Seen But Not Heard? Female Politicians -- Relative Prominence: The Leaders' Wives -- The Women'S Campaign? Coverage Of Voters -- Conclusion -- References -- Chapter 22: Othering Ed: Newspaper Coverage Of Miliband And The Election -- Introduction -- Press Partisanship -- Before Miliband -- Miliband In The Cross-Hairs -- Framing Miliband -- Et Tu Telegraph? -- Conclusion -- References -- Chapter 23: The Social Media Campaign: Mobilisation And Persuasion -- Campaigning Online: The Journey To 2015 -- Mobilising Through E-Mail And Social Media -- Visitor Participation -- Two-Step Flows-The Visitor As Medium -- Election Outcomes And Online Activism -- Conclusions -- Notes -- References -- Chapter 24: #Ge2015: The General Election On Twitter -- Introduction -- Twitter In Context -- Politicians On Twitter -- Getting Online -- Connecting With Voters -- Local Versus National Campaigning -- Voters' Use Of Twitter -- An Imperfect Mass Reaction -- Evaluating The Role Of Social Media -- The Political Twittersphere -- Conclusions -- Notes -- References -- Index
Additional Edition:
9783319409337
Additional Edition:
Print version Wring, Dominic Political Communication in Britain : Polling, Campaigning and Media in the 2015 General Election Cham : Springer International Publishing,c2016 9783319409337
Language:
English
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