Format:
V, 244 S.
,
Ill.
ISBN:
0786419040
Note:
Includes bibliographical references and index
,
Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era.
Language:
English
Subjects:
General works
Keywords:
USA
;
Film
;
Werbung
;
Geschichte
Bookmarklink