Format:
1 online resource (x, 349 pages)
,
illustrations, charts
ISBN:
9780851999265
Series Statement:
CABI Books
Content:
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Note:
Includes bibliographical references and index. - Title from PDF title page (viewed August 20, 2013)
Additional Edition:
ISBN 085199282X
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 085199282X
Language:
English
DOI:
10.1079/9780851992822.0000
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