Format:
1 Online-Ressource (xxi, 513 Seiten)
,
ill
ISBN:
9780857936028
Note:
Includes bibliographical references and index
,
pt. 1. Morality and the marketplace -- pt. 2. Muslim consumptionscapes -- pt. 3. Marketing practices -- pt. 4. Globalizaton, politics and resistance -- pt. 5. The future
,
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets
Additional Edition:
Erscheint auch als Druckausgabe ISBN 9781781002766
Additional Edition:
Erscheint auch als Druckausgabe ISBN 9781849800136
Language:
English
Subjects:
Economics
Keywords:
Islamische Staaten
;
Marketing
;
Verbraucherverhalten
;
Aufsatzsammlung
DOI:
10.4337/9780857936028
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Deutschlandweit zugänglich
URL:
FULL
((Currently Only Available on Campus))
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