Format:
1 Online-Ressource (xix, 295 Seiten)
ISBN:
9781616928797
Series Statement:
Premier reference source
Content:
"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades" - Provided by publisher
Note:
Includes bibliographical references
,
1. Digital technology / Philip Houle -- 2. DRM protection technologies / Gary Hackbarth -- 3. Legal issues facing companies with products in a digital format / J. Fichtner, Lou Simpson -- 4. Pricing in the digital age / Chip Miller -- 5. Financing digital product companies / Richard Carter, Frederick Dark -- 6. Accounting for digital products / Yasemin Karaibrahimoglu -- 7. It's all about the relationship / Delaney Kirk -- 8. Digital convergence and horizontal integration strategies / Troy Strader -- 9. The role of the Internet in the decline and future of regional newspapers / Gary Graham -- 10. Software as a service and the pricing strategy for vendors / Nizar Abdat, Marco Spruit, Menne Bos -- 11. The private copy issue / Pedro Pina -- 12. Service systems as digital products / Hsin-Lu Chang, Michael Shaw, Feipei Lai -- 13. Transitioning to software as a service / Dave Sly -- 14. Digital media / Anthony Hendrickson, Trent Wachner, Brook Mathews -- 15. Digital technology in the 21st century / Troy Strader
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-61692-877-3
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-61692-877-8
Language:
English
Keywords:
Electronic Commerce
;
Neue Medien
;
Aufsatzsammlung
DOI:
10.4018/978-1-61692-877-3
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink
