Format:
1 Online-Ressource (XXVII, 454 Seiten)
ISBN:
9780750685436
,
0750685433
,
9780080554563
,
0080554563
,
9786612540363
,
6612540362
Content:
INTRODUCTION -- LEARNING MATRIX -- Case 1 -- M¡S QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA -- Simon Chadwick and Dave Arthur -- Case 2 -- BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE -- Andř Richelieu and Frank Pons -- Case 3 -- ESPN STAR SPORTS -- James Santomier -- Case 4 -- THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING -- Stephen Morrow and Catharine Idle -- Case 5 -- SWEATYBETTY: BY WOMEN, FOR WOMEN -- Leigh Sparks -- Case 6 -- UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB -- PUTTING AN APPROPRIATE STRATEGY IN PLACE -- Anne Bourke -- Case 7 -- WHO COULD WISH FOR MORE? NEW ZEALAND'S COAST-TO-COAST MULTISPORT EVENT -- Geoff Dickson and Sean Phelps -- Case 8 -- TWENTY-20 AND ENGLISH DOMESTIC CRICKET -- Paul Kitchin -- Case 9 -- MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND -- Sean Hamil -- Case 10 -- SOMETHING FOR NOTHING -- THE FREE TICKET MYTH -- Paul Muller and Dave Arthur -- Case 11 -- GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND -- John Amis -- Case 12 -- SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA -- K.K. Ramachandran -- Case 13 -- DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT. -- Paul Turner -- Case 14 -- TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKET -- Rudi Meir -- Case 15 -- THE INTERNATIONALISATION OF CLUB ATL¡TICO DE MADRID, S.A.D.: -- CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGY -- Ignacio Urrutia, Germ̀n Robles and Kimio Kase -- Case 16 -- OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRAND -- Alain Ferrand -- Case 17 -- TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTS -- Paul M. Pedersen -- Case 18 -- "THE GAME WE LOVE. EVOLVED.": CRICKET IN THE 21ST CENTURY -- Maria Hopwood and Allan Edwards -- Case 19 -- CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBIS -- Norman J. O'Reilly & L. Anne Braedley -- Case 20 -- PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGE -- Dave Arthur and Simon Chadwick -- Case 21 -- INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTING -- Harry Arne Solberg, Knut Helland and Brita Ytre-Arne -- Case 22 -- HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORT -- Thomas Bezold -- Case 23 -- IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOE -- David Stotlar and Cheri Bradish -- Case 24 -- ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISM -- John Beech -- Case 25 -- THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO "A FORMULA ONE MODEL"? -- Michel Desbordes -- Case 26 -- SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICA -- Jason Means & John Nauright -- Case 27 -- NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS -- Jaemin Hong and Chanil Lee -- Case 28 -- PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT -- Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye -- Case 29 -- BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA'S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB -- Santiago Ramallo -- Case 30 -- GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOS -- Simon Chadwick and Geoff Walters
Content:
Mès que un club (more than a club): the commercial development of FC Barcelona / Simon Chadwick and Dave Arthur -- Branding sport teams in a competitive context: a look at team branding strategies in the National Hockey League / Andre Richelieu and Frank Pons -- ESPN STAR sports / James Santomier -- The challenges of modernizing a professional sport: a case study of professional road cycling / Stephen Morrow and Catharine Idle -- sweatyBetty: by women, for women / Leigh Sparks -- University College Dublin Association Football Club: putting an appropriate strategy in place / Anne Bourke -- Who could wish for more? New Zealand's coast to coast multisport event / Geoff Dickson and Sean Phelps -- Twenty-20 and English domestic cricket / Paul Kitchin -- Manchester United: the commercial development of a global football brand / Sean Hamil -- Something for nothing: the free ticket myth / Paul Muller and Dave Arthur -- Guinness, sport, and the positioning of a global brand / John Amis -- Sports in the country of a billion: a study of the marketing possibilitiess and the resulting development of less popular sports in India / K. KI. Ramachandran -- Developments in web technology: enhancing the viewing spectacle of sport / Paul Turner -- Tribalism: attracting fans in a fragmented market / Rudi Meir -- The internationalization of Club Atlético de Madrid S.A.D.: creating value beyond borders, a differential strategy / Ignacio Urrutia, Germán Robles, Kimio Kase and Carlos Martí -- Olympic marketing: the power of the five rings band / Alain Ferrand -- To close or not to close: press relations and locker room accessibility in sports / Paul M. Pedersen -- "The game we love. Evolved.": Cricket in the 21st century / Maria Hopwood and Allan Edwards -- Celebrity athletes and athletic clothing design: the case of Natalie Gulbis / Norm O'Reilly and L. Anne Braedley -- Promoting Pacific Islander rugby in a crowded marketplace: using media relations to overcome the challenge / Dave Arthur and Simon Chadwick -- Intergration between broadcasters and transmission companies involved in sports broadcasting / Harry Arne Solberg, Knut Helland and Brita Ytre-Arne -- How to use naming rights in the business of sport / Thomas Bezold -- If the shoe fits: a marketing analysis of the Starbury One basketball shoe / David Stotlar and Cheri Bradish -- On tour with the Barmy Army: a case study in sports tourism / John Beech -- The future of the Tour de France: from an independent style of organization to 'A Formula One Model'? / Michel Desbordes -- Sports development meets sports marketing in Africa: Basketball without borders and the NBA in Africa / Jason Means and John Nauright -- New marketing challenge of the Sourth Korean Professional Baseball League and the Lotte Giants / Jaemin Hong and Chanil Lee -- Professional rugby, community rugby clubs and volunteers: creating advantage through better volunteer management / Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye -- Boca Juniors, the half plus one of the America's population team: the restucturing of the club / Santiago Ramallo and Nick Wilde -- Grand Slam Committee moves to regulate tennis wear logos / Simon Chadwick and Geoff Walters
Content:
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now. Edited by two leading figures in the field, the text provides: - a fantastic range of global sports cases authored by renowned experts in the field - cutting edge analysis and comprehensive diagnosis of major international professional sport business cases - a clear and structured presentation and examination of key issues within each case - a strong blend of academic and practitioner analysis and commentary - an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com * The first truly international contemporary case book on sport management * Delivers cutting edge analysis, comprehensive diagnosis and a strong combination of academic and practitioner commentary on leading international sport business cases * Written by high profile and leading experts in the field of sports management, the book will also be accompanied by comprehensive supplements available on textbooks.elsevier.com
Note:
Includes bibliographical references and index
Language:
English
Keywords:
Electronic books
Bookmarklink
