Format:
325 S.
,
205 mm x 125 mm
Edition:
1. Aufl.
ISBN:
3446413243
,
9783446413245
Uniform Title:
Made to stick 〈dt.〉
Note:
Originalausg. unter dem Titel: "Made to stick : why some ideas survive and others die" , erschienen New York: Random House, 2007
,
Enth. Literaturangaben und Index
Language:
German
Subjects:
Economics
,
Comparative Studies. Non-European Languages/Literatures
,
General works
Keywords:
Werbung
;
Wahrnehmung
Author information:
Schlatterer, Heike 1970-
Author information:
Heath, Dan 1973-
Author information:
Heath, Chip
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