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  • 1
    Online Resource
    Online Resource
    Blue Ridge Summit : Rowman & Littlefield Publishers
    UID:
    (DE-627)169822916X
    Format: 1 online resource (454 pages)
    Edition: 2nd ed.
    ISBN: 9781538134634
    Series Statement: Music Pro Guides
    Content: Veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies.
    Content: Music Marketing for the DIY Musician -- Contents -- Foreword by Tony van Veen -- Welcome New and Old Readers! Here's What's New -- Preface -- Acknowledgments -- 1. AN OVERVIEW OF THE COMPLETE DIY MARKETING PROCESS: Creating and Executing a Plan of Attack in a Nutshell -- Describe Your Company's Vision and Set Your Career on Course -- Identify Opportunities or "Needs" by Conducting a SWOT Analysis -- Analyze Your Most Likely Customers and Target Your Market -- Learn from Your Competitors by Conducting a Competitor Analysis -- Demo Your Products and Services and Get Invaluable Feedback -- Set Your Marketing Plan Goals by Using the SMART Model -- Find the Right Blend of "Marketing Mix" Strategies to Achieve Your Goals -- Assemble a Marketing Plan of Attack™ and Present Your Ideas Effectively -- Execute Your Marketing Plan Effectively and Get Results -- Keep Learning About Marketing and Strengthen Your Marketing Muscles -- Consider These Overall Thoughts Before Diving into the Text -- 2. DESCRIBE YOUR COMPANY'S VISION: Identifying Your Musical Purpose and Setting Your Career on Course -- Identify the Type of Company You Envision Becoming -- Put Together a Band -- Be a Solo Artist and Employer -- Envision Yourself as a Songwriter/Composer -- Picture Yourself as a Producer/Artist -- Imagine Yourself as a Contract Employee or Self-Employed Performer -- Indicate What Products and Services You'll Provide -- Determine Your Genre or Style -- Decide What Level of Success You Wish to Achieve -- Consider What Kind of Industry You're In -- Know What Identity You Want to Project into the Marketplace -- Write Your Vision Statement Paragraph -- Marketing Plan Template -- Marketing Plan Example -- 3. IDENTIFY PROFITABLE OPPORTUNITIES OR "NEEDS": Conducting a SWOT Analysis -- Scan the Marketplace for Potential Opportunities -- Identify Opportunities.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: 9781538133200
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781538133200
    Language: English
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  • 2
    UID:
    (DE-627)1698619812
    Format: xxiv, 303 Seiten , Tabellen, Diagramme , 26 cm
    Edition: 2nd edition
    ISBN: 9781538133194
    Series Statement: Music Pro Guides
    Language: English
    Keywords: Musikwirtschaft ; Berufsmusiker ; Musikmarkt ; Musikbranche
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  • 3
    Book
    Book
    Lanham : Rowman & Littlefield | Milwaukee, Wis. : Hal Leonard Books
    UID:
    (DE-627)1702692191
    Format: xxvi, 423 Seiten , Illustrationen, Tabellen , 26 cm
    Edition: Second edition
    ISBN: 9781538133200 , 1538133202
    Series Statement: MusicPro guides
    Note: An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshellDescribe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.
    Language: English
    Keywords: Musiker ; Musikbranche ; Marketing ; Ratgeber
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  • 4
    UID:
    (DE-604)BV023095120
    Format: 288 S. , Ill.
    Edition: Rev. ed.
    ISBN: 9780823099702
    Content: Offering straightforward information and insights for musicians of all levels of experience, this thoroughly revised handbook provides up-to-date guidelines on music industry trends, details on pricing and legal issues in the digital age, how-to tips for do-it-yourself and independent musicians, and tips on royalties, advances, live performances, merchandising, and more.
    Language: English
    Keywords: Popmusik ; Musikwirtschaft ; Ratgeber
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  • 5
    UID:
    (DE-605)HT030739139
    Format: XXX, 416 pages
    Edition: Third edition
    ISBN: 9781538182550 , 9781538182567
    Series Statement: Music pro guides
    Content: "Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--
    Note: Includes bibliographical references and index
    Additional Edition: 9781538182574
    Additional Edition: Erscheint auch als Online-Ausgabe Borg, Bobby Business basics for musicians Lanham : Rowman & Littlefield, 2024 9781538182574
    Language: English
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  • 6
    UID:
    (DE-627)787118621
    Format: xxii, 343 pages , illustrations , 26 cm
    ISBN: 9781480369528 , 1480369527
    Series Statement: MusicPro guides
    Note: Includes bibliographical references (pages 317-330) and index , An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshellDescribe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.
    Language: English
    Keywords: Musiker ; Musikbranche ; Marketing ; Ratgeber
    Library Location Call Number Volume/Issue/Year Availability
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  • 7
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Nomos Verlagsgesellschaft mbH & Co. KG
    UID:
    (DE-627)1883615453
    Format: 1 Online-Ressource (423 Seiten)
    Edition: 2. Auflage
    ISBN: 9781538134634
    Content: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include:New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principlesFuture forecasts and trends into music marketingNew and revised services, tools, references, and contacts that can help musicians further their careersNew marketing plan samples for bands/solo artists and freelance musicians and songwriters
    Additional Edition: 9781538133200
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781538133200
    Language: English
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  • 8
    UID:
    (DE-604)BV021234385
    Format: 288 S. , Ill.
    Edition: 1. publ.
    ISBN: 0823083578
    Content: The Musician's Handbook gets down to basics and provides musicians with a solid foundation in the business of music so that they can get back to doing what they love best-create! Written by a professional musician for musicians at all levels of experience, the book offers comprehensive coverage of each of the four types of business relationships, the five key people that a musician needs to succeed, and the four major sources of music revenue, as well as the thirty-five steps necessary to pursuing a successful career in the music business.
    Note: Includes index.
    Language: English
    Keywords: Popmusik ; Musikwirtschaft ; Ratgeber
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  • 9
    UID:
    (DE-627)1690733225
    Format: 1 online resource (332 pages)
    ISBN: 9781495050374
    Series Statement: Music Pro Guides
    Content: BUSINESS BASICS FOR MUSICIANS: THE COMPLETE HANDBOOK FROM START TO SUCCESS.
    Content: Intro -- Contents -- Preface -- Acknowledgments -- Part 1 -- 1. Pursuing a Career in the New Music Industry -- Tip #1: Realize Your Dreams by Visualizing Them First -- Tip #2: Analyze Your Career Motivations -- Tip #3: Develop a Realistic Outlook by Ignoring the Media Hype -- Tip #4: Be Ready to Pay Your Dues, but Use Your Head -- Tip #5: Expect the Worst to Happen So That the Worst Won't Seem So Bad -- Tip #6: Let Go of Your Fears and Learn How to Go for It -- Tip #7: Form Solid Connections in the "Clique of the Future" -- Tip #8: Nurture New Opportunities While You're Already On the Job -- Tip #9: Climb Through Back Windows When Front Doors Aren't Opening -- Tip #10: Create Your Own Destiny by Being Proactive -- Tip #11: Adapt to Change by Diversifying Yourself Now -- Tip #12: Be Practical About Money by Keeping It and Making It Grow -- Tip #13: Maintain Control in the Face of Drugs and Alcohol -- Tip #14: Remember That Finding Your Passion Is a Blessing Within Itself -- Tip #15: Hang On to the Basics -- Q&A with Success Coach and PR Expert Michael Levine -- Part 2 -- 2. Band Membership, Part 1 -- How and Where to Look for Musicians -- Criteria for Choosing Band Members -- Discuss the Band's Vision -- Use the Personality Questionnaire -- Set Goals, Break Down the Work, and Estimate the Schedule/Costs -- The Day-to-Day Operating Rules of the Band -- Talk About Teamsmanship -- Hold Band Meetings That Don't Suck -- Run Your Rehearsals Effectively -- 3. Band Membership, Part 2 -- Band Membership Agreements -- Your Band Is a Legal Partnership -- Elements of Band Agreements: What to Include -- Q&A with Attorney Jeff Cohen -- 4. Contract Employment or Self-Employment, Part 1 -- Getting the Gig: How to Be a "Working" Musician -- The Preliminary Necessities -- Breaking into the Scene -- Lasting for the Long Haul.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: 9781495007767
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781495007767
    Language: English
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  • 10
    Online Resource
    Online Resource
    Milwaukee, WI : Hal Leonard Books
    UID:
    (DE-627)181826787X
    Format: 1 Online-Ressource (xviii, 287 pages) , illustrations
    ISBN: 1495050378 , 9781495050374
    Series Statement: Music pro guides
    Content: Intro; Contents; Preface; Acknowledgments; Part 1; 1. Pursuing a Career in the New Music Industry; Tip #1: Realize Your Dreams by Visualizing Them First; Tip #2: Analyze Your Career Motivations; Tip #3: Develop a Realistic Outlook by Ignoring the Media Hype; Tip #4: Be Ready to Pay Your Dues, but Use Your Head; Tip #5: Expect the Worst to Happen So That the Worst Won't Seem So Bad; Tip #6: Let Go of Your Fears and Learn How to Go for It; Tip #7: Form Solid Connections in the "Clique of the Future"; Tip #8: Nurture New Opportunities While You're Already On the Job
    Content: Special Travel and Lodging AccommodationsSpecial Clothing; Instruments and Travel Cases; Equipment Parts and Repairs; Equipment Endorsements; Equipment Techs; Equipment Insurance; Working for Employers Who Offer a Salary and Percentages; 6. Contract Employment or Self-Employment, Part 3; Understanding Your Taxes: Uncle Sam's Cut; Contract Employment (Why Is My Check So Small?); Self-Employment / Independent Contractor Status; Workers' Compensation Insurance; Contract Employees: Covered; Self-Employment / Independent Contractor Status: Not Covered; If Not Covered, Where Can I Find Insurance?
    Content: Seeking Fair Treatment and Guidance via the AFMAFM Major Benefits: Payment Regulation and Enforcement; Special AFM Benefits: Funds, New Use Fees, and More; AFM Health and Retirement Benefits; Other AFM Benefits; AFM Membership and Benefit Requirements; Is Joining the AFM Right for You?; Seeking Fair Treatment and Guidance via SAG-AFTRA; General Differences: SAG-AFTRA Versus the AFM; 5. Contract Employment or Self-Employment, Part 2; Working for Employers with Limited Budgets; Working for Employers with Larger Budgets; Wages; Retainers; Rehearsals; Per Diems; Buyouts
    Content: Tip #9: Climb Through Back Windows When Front Doors Aren't OpeningTip #10: Create Your Own Destiny by Being Proactive; Tip #11: Adapt to Change by Diversifying Yourself Now; Tip #12: Be Practical About Money by Keeping It and Making It Grow; Tip #13: Maintain Control in the Face of Drugs and Alcohol; Tip #14: Remember That Finding Your Passion Is a Blessing Within Itself; Tip #15: Hang On to the Basics; Q&A with Success Coach and PR Expert Michael Levine; Part 2; 2. Band Membership, Part 1; How and Where to Look for Musicians; Criteria for Choosing Band Members; Discuss the Band's Vision
    Content: There has never been a greater need for musicians to understand the music business than now, when emerging technologies make it possible for artists to act as their own record labels, and new contracts are structured to grab the biggest slice of an artist's revenue pie. But in a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in a language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the layperson's guide to the music industry. In a conversational tone and an easy-to-scan format, it simplifies five vital areas in which musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyright to record deals, managers, merchandising, and doing it yourself is covered. With interviews, anecdotes, and review quizzes, this must-have manual will help artists master business essentials quickly so they can get back to doing what they love best creating music
    Content: Use the Personality QuestionnaireSet Goals, Break Down the Work, and Estimate the Schedule/Costs; The Day-to-Day Operating Rules of the Band; Talk About Teamsmanship; Hold Band Meetings That Don't Suck; Run Your Rehearsals Effectively; 3. Band Membership, Part 2; Band Membership Agreements; Your Band Is a Legal Partnership; Elements of Band Agreements: What to Include; Q&A with Attorney Jeff Cohen; 4. Contract Employment or Self-Employment, Part 1; Getting the Gig: How to Be a "Working" Musician; The Preliminary Necessities; Breaking into the Scene; Lasting for the Long Haul
    Note: Includes index
    Additional Edition: 149505036X
    Additional Edition: 9781495050367
    Additional Edition: 1495007766
    Additional Edition: 9781495050367
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781495050367
    Language: English
    Keywords: Electronic books
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