Format:
xii, 452 Seiten
,
Illustrationen
,
25 cm
ISBN:
9780773559158
Content:
"For decades, the name Labatt was synonymous with beer in Canada, but no longer. Brewed in the North traces the birth, growth, and demise of one of the nation's oldest and most successful breweries. Opening a window into Canada's complicated relationship with beer, Matthew J. Bellamy examines the strategic decisions taken by a long line of Labatt family members and professional managers from the 1840s, when John Kinder Labatt entered the business of brewing in the Upper Canadian town of London, to the globalization of the industry in the 1990s. Spotlighting the challenges involved as Labatt executives adjusted to external shocks--the advent of the railway, Prohibition, war, the Great Depression, new forms of competition, and free trade--Bellamy offers a case study of success and failure in business. Through Labatt's lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state's moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse. A comprehensive look at one of the industry's most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing."--
Note:
Includes bibliographical references and index
,
Tables and figures -- Acknowledgments -- Introduction -- Part one: Family firm to managerial enterprise. Out of the blue: The birth of John Labatt's brewery, 1847-55 -- Steaming into the age of rail and pale ale, 1855-77 -- "More money than since or before": How John Labatt's brewery prospered during the Canada Temperance Act, 1878-89 -- John Labatt blows in and out of the windy city: Entrepreneurship and the legacy of a failure, 1889-1913 -- "No frolic about this contest": At war with Labatt, 1914-18 -- Part two: State regulation and expansion. "Something very unforseen": How a bootlegging manager-entrepreneur saved Labatt from prohibition, 1921-28 -- "A still wetter oasis": Kidnapping, public drinking, and the corporate quest for legitimacy, 1929-39 -- "To ensure the continued life of the industry": The public relations campaign of Labatt and its allies during the Second World War -- Fast following into the "Big three": Labatt and the emergence of a national brewing oligopoly, 1945-62 -- Part three: Multinationals and globalization. Le Défi américain, 1962-67 -- The quest for popular brands, 1959-82 -- Less beer, more wine, and other "sexy" things: Labatt's diversification drive, 1967-90 -- Into the blue: The takeover of John Labatt Limited, 1990-95 -- Conclusion -- Notes -- Bibliography -- Index
Additional Edition:
Erscheint auch als Online-Ausgabe, PDF Bellamy, Matthew J., 1967- Brewed in the north Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, 2019 ISBN 978-0-7735-5965-3
Additional Edition:
Erscheint auch als Online-Ausgabe, EPUB Bellamy, Matthew J., 1967- Brewed in the north Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, 2019 ISBN 978-0-7735-5966-0
Language:
English
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