Format:
1 Online-Ressource (181 pages)
ISBN:
9783030261214
Series Statement:
Palgrave Studies in Practice: Global Fashion Brand Management Ser
Note:
Description based on publisher supplied metadata and other sources
,
Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose
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Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Massi, Marta The Artification of Luxury Fashion Brands Cham : Springer International Publishing AG,c2020 ISBN 9783030261207
Language:
English
Subjects:
Economics
Keywords:
Kleidung
;
Luxusgut
;
Modebranche
;
Markenpolitik
;
Bekleidungsindustrie
;
Luxusgut
;
Marketing
;
Bildnerisches Gestalten
;
Mode
;
Kunst
;
Design
;
Haute couture
;
Aufsatzsammlung
;
Aufsatzsammlung
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