Format:
233 pages cm
Edition:
1 Edition
ISBN:
9781433147340
,
9781433147333
Series Statement:
AEJMC -- Peter Lang scholarsourcing series Volume 5
Content:
"Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell's patents expired, it had to fight competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape"--
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9781433147357
Additional Edition:
Erscheint auch als Online-Ausgabe Russell, Karen Miller, 1965- Promoting monopoly New York : Peter Lang Publishing, 2020
Language:
English
Keywords:
American Telephone and Telegraph Company
;
Wettbewerbspolitik
;
Öffentlichkeitsarbeit
;
Geschichte 1876-1941
Author information:
Russell, Karen Miller
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