Format:
xiii, 254 p.
,
25 cm
Edition:
1. vintage books ed.
ISBN:
9781400078721
Note:
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
,
Includes bibliographical references (p. 229-240) and index
Language:
English
Subjects:
Economics
Keywords:
Boeing Company
;
Internationaler Wettbewerb
;
Airbus Industrie
;
USA
;
Luft- und Raumfahrtindustrie
;
Wettbewerb
;
Frankreich
URL:
Table of contents only
URL:
Contributor biographical information
URL:
Publisher description
Bookmarklink
