Format:
Online Ressource (xv, 656 pages)
,
color illustrations
Edition:
Fifth edition
Edition:
Online-Ausg.
ISBN:
9780470406069
,
0470406062
Content:
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty
Note:
Includes bibliographical references and index. - Description based on online resource; title from e-book title screen (EbscoHost platform, viewed February 17, 2014)
,
Pt. 1. Introduction to hospitality marketingThe functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- Pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing.
Additional Edition:
0470088583
Additional Edition:
9780470088586
Additional Edition:
Print version Hospitality marketing management
Language:
English
Keywords:
Electronic books
;
Electronic books
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