Format:
xx, 577 p.
,
graph. Darst.
Edition:
5. ed.
ISBN:
0521792649
Content:
Examines the business economics of the major entertainment enterprises: motion pictures, television, and cable programming, music, broadcasting, casino wagering and gambling, sports, publishing, performing arts, theme parks, and toys. This edition incorporates a full chapter on the Internet, covering the Web's operational features, revenue sources, and the net's role as an agent of change. Other expanded features include sections on industrial structure, asset valuation methods, and comparative price trends.--From publisher description.
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Unterhaltungsindustrie
;
Finanzierung
;
Unterhaltungsindustrie
;
Medienwirtschaft
;
Business economics
;
Unterhaltungsindustrie
;
Management
URL:
Publisher description
Bookmarklink