Format:
1 Online-Ressource
ISBN:
9780197695142
Series Statement:
Oxford scholarship online
Content:
In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9780197695104
Additional Edition:
ISBN 9780197695111
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780197695104
Language:
English
DOI:
10.1093/oso/9780197695104.001.0001
URL:
Volltext
(lizenzpflichtig)
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