Format:
XI, 189 S.
,
Ill.
,
24 cm
ISBN:
0814334237
,
9780814334232
Series Statement:
Great Lakes books
Note:
Includes bibliographical references (p. 171-185) and index
,
Prologue to the founding of Maxwell-Briscoe -- The formation of the Maxwell-Briscoe Company -- Maxwell-Briscoe's rapid rise in the marketplace -- Maxwell-Briscoe's failed merger attempts -- Maxwell-Briscoe as a division of the United States Motor Company -- The dissolution of the U.S. Motor Company -- Walter Flanders and the new Maxwell organization -- Bankers select Walter P. Chrysler to save Maxwell -- Maxwell Corporation reorganized as Chrysler Corporation -- Briscoe, J.P. Maxwell, Flanders, and W.P. Chrysler in later years.
Language:
English
Keywords:
USA
;
Chrysler Corporation
;
Kraftfahrzeugindustrie
;
Geschichte
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