UID:
almafu_9959329083602883
Format:
1 online resource (xvii, 281 pages, 8 unnumbered pages of plates) :
,
illustrations
ISBN:
9781118082904
,
1118082907
,
9781118082935
,
1118082931
,
9781118082942
,
111808294X
,
1299314066
,
9781299314061
,
9781119202363
,
1119202361
Content:
"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."--
Note:
Includes index.
,
Cover; Contents; Copyright; Dedication; Foreword; Preface; Chapter 1 : Born in the U.S.A.; Chapter 2 : Survivor; Chapter 3 : Money for Nothing; Chapter 4 : Mo' Money Mo' Problems; Chapter 5 : Get the Party Started; Chapter 6 : We Will Rock You/We Are the Champions; Chapter 7 : How to Save a Life; Chapter 8 : Where Do We Go from Here?; Chapter 9 : The Beginning Is the End Is the Beginning; Acknowledgments; Index; Photo Insert.
Additional Edition:
Print version: Roedy, Bill. What makes business rock. Hoboken, N.J. : Wiley, 2011 ISBN 9781118004760
Language:
English
Keywords:
Electronic books.
;
Biographies.
;
Electronic books.
;
Biographies.
;
Electronic books.
;
Biographies.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202363
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202363
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202363
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