Format:
1 online resource (xviii, 310 pages)
ISBN:
9780203890189
,
9781134061297
,
9781134061242
,
9781134061280
Content:
1. Common ground -- 2. Evolution of the profession -- 3. Theories and methods -- 4. Comparative cultural metrics -- 5. Structural comparisons -- 6. The state of the public relations -- 7. South and Southeast Asia -- 8. Evolutionary public relations in China, Japan, and South Korea -- 9. The Middle East -- 10. Public relations in sub-Saharan Africa -- 11. Latin America -- 12. Central and Eastern Europe -- 13. Western Europe and "legacy" countries -- 14. A look to the future.
Additional Edition:
9780415448147
Additional Edition:
9780415448154
Additional Edition:
Erscheint auch als Druck-Ausgabe 9780415448147
Language:
English
DOI:
10.4324/9780203890189
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