Web analytics 20 :
the art of online accountability & science of customer centricity
Language: English Publisher: Indianapolis, IN, USA : Wiley, [2010]Copyright date: ©2010Description: xxv, 475 pages : illustrations, maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470529393 (pbk.); 0470529393 (pbk.)Subject(s): O 280: Digital marketingO 302: Consumer behaviourGenre/Form: Handbooks and manuals DDC classification: 658.872 LOC classification: ZA4235 | .K382 2010Summary: MACHINE-GENERATED SUMMARY NOTE: "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!" -- Provided by publisher.
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
|
Hans-Dieter Klingemann Library | Hans-Dieter Klingemann Library | O 280 Kaus 2010 | Available | 2019-0360 |
INDEX NOTE: includes index.
MACHINE-GENERATED SUMMARY NOTE: "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!" -- Provided by publisher.
CATALOGUING: batch import from Library of Congress, 2019-04-05.
CATALOGUING: copy descriptive cataloguing + additions/corrections + summary, 2019-05-16.
CATALOGUING: call number with DDC, before March 2018.
CATALOGUING: subject indexing + new call number with BIBEC, 2020-10-25.
CANCELLED/INVALID CALL NUMBER(S): 658.872 K167 2010.
CHECK DIGITAL RESOURCES: CD-ROM.