Kooperativer Bibliotheksverbund

UID:

Format: xix,185 Seiten.

ISBN: 978-1-138-84116-1

Series Statement: Routledge new directions in public relations and communication research

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1

Language: English

Subjects: Economics , General works

Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

UID:

Format: 1 Online-Ressource (560 Seiten)

ISBN: 9781800883284

Series Statement: Elgar encyclopedias in business and management series

Content: Contents: Preface -- Academic history of sport management / Alan S. Kornspan -- Accreditation / Heather Alderman -- Activation / Jonathan J. Benedek -- Active aging / Richard Keith Wright -- Activism / Elizabeth A. Gregg -- Adaptive sport / Joshua R. Pate -- Advertising / Minkyo Lee -- Agency / Charles Mountifield and Stirling Sharpe -- Agenda setting / Evan Frederick Agents / Charles Mountifield and Stirling Sharpe -- Aging and sport / Amy Chan Hyung Kim -- Alternative sports / Sehwan Kim and Jepkorir Rose Chepyator-Thomson -- Amateur sport / Ary Jose Rocco Junior -- Amateur sport athlete development / Thordis Gisladottir and Patrick A. Reid -- Ambush marketing / John Grady -- Americans with disabilities act / Joshua R. Pate -- Analytics / N. David Pifer -- Antitrust / Mark S. Nagel -- Apps / Troy T. Zhao and James J. Zhang -- Arbitration / Michael Fraina -- Associations / Alan S. Kornspan -- Athlete branding / Antonio S. Williams and Zack P. Pedersen -- Athlete development / Sarah E. Stokowski -- Athlete representation / Jörg Krieger and Austin Duckworth -- Athletic conferences / David Zinn -- Athletic director / Eric Forsyth -- Atmospherics / Jason W. Lee -- Attendance / Payam Ansari and Dominik Schreyer -- Audience / Tang Tang -- Automated sports journalism / Jessica Kunert and Sam Duncan -- Barriers / Darby Taylor and Patrick A. Reid -- Benchmarking / James Moore -- Betting / Arif Yüce -- Bias / Tomika Ferguson and Vanessa Moore -- Blogging / Dustin Hahn -- Boosters / Sandra Shawver -- Bowl system / Annemarie Farrell and Rachel Madsen -- Brand marks / Zack P. Pedersen and Antonio S. Williams -- Branding / Jason W. Lee -- Broadcasting / Valerie Bonnet -- Cannabis and sport / Tywan G. Martin and Mike James -- Cause-related marketing / Keevan Statz -- Celebrity / Timothy Robeers -- Centrality / Jeremy J. Foreman -- Civic engagement / Alex Gang and Eunah Jo -- Cloud computing / Philip F. Estes -- Club system / Katja Sonkeng and Jepkorir Rose -- Chepyator-thomson -- Collective bargaining agreement / Farah J. Ishaq -- Collegiate sport governance / Brian Hofman -- Commercialization / Tomasz Taraszkiewicz and Julia Ziółkowska -- Commissioner / Ryan Vooris -- Communication / Chris Galloway and Trish Bradbury -- Communication literacy / Hamid Ghasemi -- Community relations / Brody J. Ruihley -- Community sport management / Troy Carlton and Aryn Dorr -- Competencies / Trish Bradbury and Chris Galloway -- Competitive balance / Bradley J. Baker -- Compliance / Thordis Gisladottir and Patrick A. Reid -- Concessions / Mark A. Slavich -- Consumer behavior / Kevin K. Byon -- Content analysis / Laura M. Hatfield -- Contracts / Ted Curtis -- Convention and visitors' bureaus / Daniel Ballou -- Corporate communication / Karen L. Hartman -- Corporate social responsibility / Ju Young Lee -- Corruption / Eddie T. C. Lam -- Creativity / Kasey Symons -- Crisis communication / Frauke Hachtmann -- Crisis management / Chris Galloway and Trish Bradbury -- Critical race theory / Jonathan E. Howe -- Critical theory / Shannon Jolly and Jepkorir Rose Chepyator-Thomson -- Crowd management / Wooyoung (William) Jang -- Cultural awareness / Jaime Orejan -- Culture / Peyton J. Stensland -- Curriculum / Chad Witkemper -- Customer lifetime value / Sandra Shawver -- Customer relationship marketing / Jennifer Y. Mak -- Customer service / Kevin P. Cattani -- Data / Wanyong Choi -- Data collection / Sangchul Park -- Data management / Yilun Zhou and Sarah Heck -- Decision-making / Jessica R. Braunstein-Minkove -- Demographics / Eddie T. C. Lam -- Design thinking / Greg Joachim -- Diffusion of innovations / Jung Woo Lee -- Diplomacy / Brennan K. Berg -- Disability in sport / Joshua R. Pate -- Discrimination / Nicolas Delorme -- Distant fans / Haozhou Pu -- Diversification / Sascha L. Schmidt and Johannes Fühner -- Diversity / Cara Holdsclaw -- Documentaries and films / Devin Anderson and Demetrius Pearson -- Doping / Byron O. Juma and Jules Woolf -- Draft / Sean Seiler and Jepkorir Rose Chepyator-Thomson -- Drug testing / Jörg Krieger and April Henning -- Ecology / Madeleine Orr -- Economic impact / Ryan Brewer -- Economics / Ary Jose Rocco Junior -- Electronic gaming / David P. Hedlund -- Emotional intelligence / Kevin P. Cattani -- Employability / Kimberly J. Bodey and Chad Witkemper -- Endorsement / Jessica R. Braunstein-Minkove -- Entrepreneurship / Robert Case -- E-sports / David P. Hedlund -- Ethics / Michael A. Ross -- Event experience / Mark A. Slavich -- Event impacts / Luke Potwarka -- Event management / Luke Mashburn -- Exercising sovereignty / Alisse Ali-Joseph and Natalie M. Welch -- Experimental research / Sean Pradhan -- Extreme sports / Rocco P. Porreca -- Facility management / Luke Mashburn -- Family and sport / Hope Grame-Zeller -- Fan activism / Alex Gang and Juho Park -- Fan avidity / Cheri L. Bradish -- Fan identification / Ilan Tamir -- Fantasy sports / Braden Norris -- Festival and event impact / Grzegorz Kwiatkowski and Ewa Malchrowicz-Mośko -- Fiction / Kasey Symons -- Finance / Dylan Williams -- Fitness management / Anne L. DeMartini -- Focus groups / Ashley Bowers and Myia Graves -- Foreign players / Darby Taylor and Patrick A. Reid -- Framing / Evan Frederick -- Free agency / Ted Curtis -- Game theory / Bradley J. Baker -- Gender / Lucie Schoch -- Gender equality / Lucie Schoch -- Gender imprinting / Thordis Gisladottir and Patrick A. Reid -- Geography / Gidon Jakar -- Globalization / Yilun Zhou and Sarah Heck -- Glocalization / John Harris -- Golf management / Tim Breitbarth and Geoff Dickson -- Governance / Eddie T. C. Lam -- Grassroots / Stirling Sharpe and Charles -- Mountifield grounded theory / Frauke Hachtmann -- Groupthink / Sabrina Reed and Hailey Daehnke -- Growth hacking / Jan Boehmer -- Guest service / Lance C. Hatfield -- Hallmark sports events / Richard Keith Wright -- Hazing / Brian Crow -- Hegemony / Luca Bifulco -- Hidden disabilities / Samantha Roberts -- Historically black colleges and universities / Lawrence Julius Hanks II -- History of sport management / Alan S. Kornspan -- Hospitality / Luiza Ossowska and Dorota Janiszewska -- Human-centered design / David Pierce and Erica Shonkwiler -- Human resource management / Stirling Sharpe and Charles Mountifield -- Human rights / Alex Gang and Colton T. Ames -- Inclusivity / Cara Holdsclaw -- Indigenous sport / Natalie M. Welch and Alisse Ali-Joseph -- Industry / Julia Ziółkowska and Tomasz Taraszkiewicz -- Influencer marketing / Jessica R. Braunstein-Minkove -- Informatics / Hallie Murray -- Information and communication technology / Hansol Hwang and Hyejoo Yang -- Innovation / Natalie L. Smith -- Institutional logics / Richard M. Southall -- Integrated marketing communication / Jan Boehmer -- Intellectual property / Sungho Cho -- Intercollegiate athletics / Kathryn Shea -- International sport management / Samantha Roberts -- Internships / Jonathan J. Benedek -- Interpersonal skills / Hamid Ghasemi and Braden Norris -- Interscholastic athletics / Scott Grant -- Interviewing / Yair Galily -- Nostalgia / Mark A. Slavich -- Online communication networks / Juha Yoon -- Organizational behavior / Cassandra Coble -- Organizational justice / Claudia Benavides-Espinoza -- Organizational networks / Hagen Wäsche -- Organizational socialization / Gregory A. Cranmer -- Organizational structure / Zachary Evans -- Organizational theory / Ary Jose Rocco Junior -- Outsourcing / Ashley Bowers -- Pandemic / Jörg-Uwe Nieland and Daniel Nölleke -- Parasocial / Bradley J. Baker -- Parenting and sport / Hope Grame-Zeller -- Pedagogy / Chad Witkemper -- Performance management / Kimberly J. Bodey and Chad Witkemper -- Performing sport politics / Trygve B. Broch -- Phenomenology / Joshua D. Vadeboncoeur -- Philanthropy / Elisabeth Erickson -- Philosophy / Rocco P. Porreca -- Podcasts / Tyler Ratts and Jonathan J. Benedek -- Policy / Brennan K. Berg -- Politics / Anthony Weems -- Positions / Jillian McNiff Villemaire -- Positive psychology / Angela Robles and Paul Saville -- Pricing / Jennifer Y. Mak -- Product / Arif Yüce -- Professional sport / Kristi Sweeney -- Program management / Ashley Bowers and Jill Sharp -- Promotion mix / Eddie T. C. Lam -- Psychographics / Brandon J. Pottebaum and Beth A. Cianfrone -- Psychology / Angela Robles and Paul Saville -- Public health / Amy Chan Hyung Kim -- Public relations / Brody J. Ruihley -- Qualitative research / Robbie Matz -- Quantitative research / Tang Tang -- Racism / Cara Holdsclaw -- Radio / Hans C. Schmidt -- Real estate development / Judith Grant Long -- Recreation management / Martin Barrett -- Recruiting / Karlee A. Posteher -- Referee management / Jacob K. Tingle -- Reflexivity / Joshua D. Vadeboncoeur -- Relationship marketing / Rebecca M. Achen and Gashaw Abeza -- Religion / Michał Mazurkiewicz -- Reputation management / Chris Galloway and Trish Bradbury -- Research methods / Gashaw Abeza and Vinu Selvaratnam -- Retail / Luke L. Mao.

Content: Return on investment / Natalie Bunch and Beth A. Cianfrone -- Revenue sharing / Ryan Spalding -- Risk management / Michael A. Ross and Heath Hooper -- Rooney Rule / Jeremy J. Foreman -- Salary caps / Hayden Coombs and Braden Bagley -- Sales / Alex Stoikos -- Sanctioning / Meungguk Park -- Scale development / Kevin K. Byon -- Security management / Janet M. Howes -- Segmentation / Zack P. Pedersen and Antonio S. Williams -- Self-presentation / Bo Li -- Semiotics / Jung Woo Lee -- Serious leisure / Richard Keith Wright -- Service / Hannah Huiyuan Bo and James -- J. Zhang Service quality / Jennifer Y. Mak -- Sexism / Cara Lucia -- Sexual abuse / Brian Hofman -- Sexual harassment / Brian Hofman -- Sexual orientation / Anna Baeth -- Signage / Jillian McNiff Villemaire -- Significant others and sport / Hope Grame-Zeller -- Social capital / Alex Gang and Eunah Jo -- Social class / Luca Bifulco -- Social cognitive theory / Ashley Bowers and Keri Larsen -- Social identity theory / Jackson Sears and Beth A. Cianfrone -- Social justice / Kelly Brummett and Antonio S. Williams -- Social learning theory / Chenelle Kruger Goyen and Jepkorir Rose Chepyator-Thomson -- Social media / Jimmy Sanderson -- Social network analysis / Hagen Wäsche -- Socialization / Lucie Schoch -- Sociology / Elisabeth Erickson -- Soft power / Alex Gang and Colton T. Ames -- Sponsorship / T. Bettina Cornwell -- Sponsorship evaluation / Norm O'Reilly -- Sports commissions / Cheri L. Bradish -- Sports information / Kyungun (Ryan) Kim and Woo-Young Lee -- Sportscape / Jason W. Lee -- Stacking / Steve Jackson -- Statistics / Dustin Hahn -- Storytelling / Tim Breitbarth and Sam Duncan -- Strategic communication / Mark Dottori and Alex Sévigny -- Strategic management / Jeremy J. Foreman -- Strategic Sport Communication Model / Mark Dottori and Alex Sévigny -- Streaming / Sarah Wymer -- Structural equation modeling / Kevin K. Byon -- Student-athlete / Karlee A. Posteher -- Supporters club / Sandra Shawver -- Survey research / Sangchul Park -- Sustainability / Stavros Triantafyllidis -- SWOT analysis / Trish Bradbury and Chris Galloway -- Tailgating / Andy Gillentine -- Talent acquisition / Abdulsamad Olajide Yusuf and Oladele Isiaka Oladipo -- Talent evaluation / Abdulsamad Olajide Yusuf and Oladele Isiaka Oladipo -- Target market / Woo-Young Lee and Kyungun (Ryan) Kim -- Technology / Cheri L. Bradish -- Ticket markets / Olzhas Taniyev -- Ticketing / Emily M. Newell -- Title IX / Brian Hofman -- Tourism / Kelsey Slater -- Trade publications / Kimberly J. Bodey and Chad Witkemper -- Tragedy / Brian Hofman -- Urbanism / Valerio della Sala -- Uses and gratifications / Warwick Reider and Bo Li -- Valuation / Ryan Brewer -- Violence / Dustin Hahn -- Virtual advertising / Arif Yüce -- Virtual collaboration software / Hallie Murray -- Vision / Michael Baptiste -- Volunteer management / Randall Griffiths -- Volunteer motivation / Stirling Sharpe and Charles Mountifield -- Wearable technologies and analytics / Lauren Burch -- Websites / Katja Sonkeng and Jepkorir Rose Chepyator-Thomson -- Women in sport / Darlene A. Kluka and Anneliese Goslin -- Word of mouth / Jinwook (Jason) Chung -- XReality / Andreas Hebbel-Seeger and Thomas Horky -- Youth sport development / Jeffrey R. Farr -- Youth sport management / Troy Carlton -- Index.

Content: "Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field. This excellent resource contains 330 entries from 250 of the leading experts in sport management. The entries cover managerial, finance, marketing, technology, and organizational behavior topics, as well as communication, legal, historical, sociological, and strategy topics related to the sport industry. In addition, the Encyclopedia offers references and recommended reading for those looking for more information on the topics covered. An authoritative reference work, this is a must-read resource for students, instructors and professors in sport management"--

Note: Includes bibliographical references and index

Additional Edition: ISBN 9781800883277

Additional Edition: Erscheint auch als ISBN 9781800883277(hardback)

Language: English

Subjects: Sports Science

Keywords: Electronic books ; Aufsatzsammlung

DOI: 10.4337/9781800883284

URL: lizenzpflichtig

URL: lizenzpflichtig

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 online resource (xx, 579 pages).

ISBN: 9781119167525 , 1119167523 , 9781119167518 , 1119167515 , 9781119167600 , 1119167604

Series Statement: Handbooks in communication and media

Content: "Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--

Content: "A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement."--

Note: Engagement as Communication / Kim A Johnston, Maureen Taylor -- Theoretical Foundations and Guiding Philosophies of Engagement. Toward a Theory of Social Engagement / Kim A Johnston -- How Fully Functioning Is Communication Engagement If Society Does Not Benefit? / Robert L Heath -- Philosophy and Ethics of Engagement / Petra Theunissen -- Dialogic Engagement / Anne Lane, Michael L Kent -- Modeling Antecedents of User Engagement / Heather L O'Brien, Jocelyn McKay -- Engaged Organizations. Toward a Cultural Ecology of Engagement / James Everett -- Reconceptualizing Public Relations in an Engaged Society / Maureen Taylor -- The Missing Half of Communication and Engagement / Jim Macnamara -- Corporate Social Responsibility and Engagement / Bree Hurst, Øyvind Ihlen -- Engaging Shareholder Activists / Nur Uysal -- Episodic and Relational Community Engagement / Kim A Johnston, Anne B Lane, Bree Hurst, Amanda Beatson -- Engagement in Conflict / Tyler R Harrison, Jessica Wendorf Muhamad -- Coworkership and Engaged Communicators / Mats Heide, Charlotte Simonsson -- Conceptualizing Strategic Engagement / Aimei Yang -- Engaged Networks and Communities. Engaging Partnerships / Marya L Doerfel -- Media Engagement in Networked Environments / Mohammad Yousuf -- Activist Stakeholders Challenging Organizations / W Timothy Coombs, Sherry J Holladay -- The Outcomes of Engagement in Activism Networks / Adam J Saffer -- Designing for Viable Futures / Marianella Chamorro-Koc, Glenda Amayo Caldwell -- Towards an Engaged World. Global Engagement / R S Zaharna -- Public Diplomacy as Co-constructed Discourses of Engagement / Alina Dolea -- Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment / Sarab Kochhar -- Habits of the Heart and Mind / Amanda K Kennedy, Erich J Sommerfeldt -- Political Engagement, Communication, and Democracy / Ian Somerville -- Deliberative Engagement and Wicked Problems / Paul Willis, Ralph Tench, David Devins -- "Changing Worlds" Through Intentional Dialogic Engagements / Kerrie Mackey-Smith, Grant Banfield -- Digital Influences on Engagement. From Advertising to Engagement / Edward C Malthouse, Bobby J Calder -- Emotional Engagement in a New Marketing Communication Environment / Sylvia Chan-Olmsted, Lisa-Charlotte Wolter -- Virtual Engagement / Lisa V Chewning -- Consumer Engagement in the Digital Era / Wolfgang Weitzl, Sabine Einwiller -- Consumer Engagement in Social Media in China / Yi-Ru Regina Chen -- The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities / Jana Lay-Hwa Bowden, Jodie Conduit, Linda D Hollebeek, Vilma Luoma-aho, Birgit Andrine Apenes Solem -- Engagement, Interactivity, and Diffusion of Innovations / Ruth Avidar -- New Media Challenges to the Theory and Practice of Communication Engagement / Greg Hearn, Caroline Wilson-Barnao, Natalie Collie -- Future Challenges for Engagement as Theory and Practice. Negative Engagement / Matias Lievonen, Vilma Luoma-aho, Jana Bowden -- Critical Perspectives of Engagement / Magda Pieczka.

Additional Edition: Print version: Johnston, Kim Amanda, 1965- Handbook of communication engagement. Hoboken : Wiley-Blackwell, 2018 ISBN 9781119167495

Language: English

Keywords: Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books.

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

UID:

Format: 1 online resource (578 pages).

ISBN: 9781802200874 (e-book)

Series Statement: Elgar encyclopedias in business and management

Content: "This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication"--

Note: Contents: Preface -- 1. Corporate communication / Klement Podnar -- Theme i. Selected theories and theoretical approaches -- 2. Stakeholder theory / Brian T. Moriarty -- 3. Actor-network theory / Monica Musolino -- 4. Theory of social exchange / Zlatko Jančič -- 5. Social constructionist theory / Mats Heide -- 6. Sensemaking theory / Ursa Golob Podnar -- 7. Communication constitutes organization / Dennis Schoeneborn, Peter Winkler and Timothy Kuhn -- 8. Social identity approach / Klement Podnar -- 9. Co-creation / Sophie Esmann Andersen and Christiane Marie Høvring -- 10. Agenda-setting theory / Craig E. Carroll -- Theme ii. Organization as an entity -- 11. Legal personality / Gregory Mark -- 12. Corporate identity / Mario Burghausen -- 13. Organizational values / Humphrey Bourne -- 14. Corporate heritage / Mario Burghausen -- 15. Narrated organization / Trine Susanne Johansen -- 16. Organizational identity / Klement Podnar -- 17. Organizational culture / Winni Johansen -- 18. Person-organization fit / Yijing Wang -- Theme iii. Corporate branding -- 19. Corporate brand / Mario Burghausen -- 20. (corporate) ethical branding / François Maon and Adam Lindgreen -- 21. Corporate brand alignment / Michela Mingione -- 22. Corporate brand architecture / John M.T. Balmer -- 23. Co-branding / Ulla Hakala -- 24. Rebranding / Ulla Hakala -- 25. Internal branding / Khanyapuss Punjaisri -- 26. Employer branding / Adele Potgieter -- 27. Corporate brand communication / John M.T. Balmer -- Theme iv. Corporate responsibilities -- 28. Corporate social responsibility / Valérie Swaen, Joëlle Vanhamme and Ruben Chumpitaz -- 29. Social license to operate / Shima Saniei -- 30. Transparency / Lars Thøger Christensen -- 31. Socially responsible investing / Nur Uysal -- 32. Sustainable finance / Minh Ngoc Ho, Subhash Abhayawansa and Carol A. Adams -- 33. Corporate social responsibility communication / Ursa Golob Podnar -- 34. Corporate sociopolitical activism / Moritz Appels -- Theme v. Corporate misbehaviour -- 35. Corporate (marketing) myopia / Vesna Zabkar -- 36. Corporate hypocrisy / Christiane Marie Høvring and Sophie Esmann Andersen -- 37. Corporate oxymorons / Angela Lindt and Stuart Kirsch -- 38. Moral blindness / Jacob Dahl Rendtorff -- 39. Corporate guilt (management) / Irene Pollach, Carmen Daniela Maier and Silvia Ravazzani -- 40. Unethical pro-organizational behavior / Daniel Wolfgruber -- 41. Corporate psychopaths / Clive R. Boddy -- Theme vi. Issues, change and crisis management -- 42. Issues management / Chelsea L. Woods -- 43. Change communication / Wim J.L. Elving -- 44. Crisis management / Iztok Prezelj and Teodora Tea Ristevska -- 45. Crisis communication / W. Timothy Coombs -- 46. Social media crisis communication / Amalia Triantafillidou -- 47. Corporate crisis contagion / Yijing Wang -- 48. Organizational apologies / Joshua M. Bentley -- Theme vii. Communication process -- 49. Communication management / Christine Viertmann and Ansgar Zerfass -- 50. Communication strategy / Sophia C. Volk and Ansgar Zerfass -- 51. Corporate storytelling / Franzisca Weder -- 52. Two-way communication / Michael L. Kent -- 53. Dialogue / Michael L. Kent -- 54. Corporate listening / Jim Macnamara -- 55. Corporate diplomacy / Jana Arbeiter and Bostjan Udovič -- 56. Internal marketing / Achilleas Boukis -- Theme viii. Communication tools -- 57. Internal communication / Ana Tkalac Verčič -- 58. Multisource feedback / Andrej Kohont -- 59. Corporate visual identity / Ari-Matti Erjansola and Jukka Lipponen -- 60. Corporate design / Katja Udir Misič -- 61. Corporate advertising / Vesna Zabkar -- 62. Corporate philanthropy / Ilona Szőcs -- 63. Cause-related marketing / Dubravka Sinčić Ćorić -- 64. Corporate online communication / Sora Kim and Jiayu Gina Qu -- 65. Social influencer marketing / Tinca Lukan and Klement Podnar -- Theme ix. Stakeholder engagement -- 66. Audiences / Ana Marija Mustafai and Klement Podnar -- 67. Pressure groups / Robert L. Heath -- 68. Employee advocacy / Emma Christensen -- 69. Corporate influencers / Jana Brockhaus and Ansgar Zerfass -- 70. Brand communities / Jens Hagelstein and Ansgar Zerfass -- Theme x. Corporate communication outcomes -- 71. Corporate image / Yijing Wang -- 72. Corporate reputation / Craig E. Carroll -- 73. Organizational trust / Guido Berens -- 74. Brand anthropomorphism / Urska Tuskej Lovsin -- 75. Consumer-brand identification / Urska Tuskej Lovsin -- 76. Corporate gratitude / Erika Benčec and Klement Podnar -- 77. Social acceptability / Klement Podnarr and Ana Marija Mustafai -- 78. Perceived external prestige / Katja Udir Misič -- 79. Organizational identification / Daniel Wolfgruber and Sabine Einwiller -- 80. Organizational commitment / Julia Stranzl -- Theme xi. Negative corporate associations -- 81. Organizational distrust / Ellen Tyquin and Amisha Mehta -- 82. Organizational stigma / Laura Illia and Michael Etter -- 83. Consumer scepticism / Katherine Dunn -- 84. Csr scepticism / Katherine Dunn -- 85. Consumer complaining / Sabine Einwiller -- 86. Organizational disidentification / Christopher Ruppel -- 87. Job disengagement / Julia Stranzl.

Additional Edition: ISBN 9781802200867 (hardback)

Language: English

Keywords: Electronic books. ; Electronic books.

URL: https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml

URL: https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml

UID:

Format: 1 online resource

ISBN: 9781118857205 , 1118857208 , 9781118857038 , 1118857038 , 9781118857236 , 1118857232 , 9781118857243 , 1118857240

Content: "Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple marketing gimmick to make justify charging more for their services or products. This makes a volume such as this all the more important to explain and give examples of what SC really is, how it is practiced at the professional level, and how it is taught in the leading universities in the U.S. and other countries. Being strategic in communication means first researching both the groups of people we call publics and then our clients, as well as their sometimes very complex mutual relationship. Second, we develop and implement evidence-based communication plans for improving or modifying those relationships. Practiced at its best, SC employs both elements of social scientific research and of experience and judgement. Thus, the best SC practitioners are those who learn to become comfortable with a mixture of both rigorous research and a deep respect for experience and the "feel" for how groups and individuals think and behave. This, then, is the unifying thread of this book, valuing and using both rigorous research and a feel for the subjective humanistic aspects inherent in the relationships between organizations and their publics"--

Note: Introduction to strategic communication, the cocreational model and the book / Carl H. Botan -- Dialogic strategic communication : a key for effective, sustainable and ethical social conflict resolution in Guatemala / Karina J. Garcia-Ruano -- Strategic rhetoric, dialogue, and the long now : a case study for long-term thinking / Micheal L. Kent & Petra Theunissen -- Strategic communication in the Turkish public sector : through the lens of public relations / B. Pinar Ozdemir & Melike Aktas -- A cocreational approach to social mediated crisis communication : communicating health crisis strategies on social media / Yan Jin & Lucinda Austin -- The cocreational view of character assassination / Sergei Samoilenko -- Co-creational perspective on strategic communication in counterterrorism / Damion Waymer -- Communicating safety in Norwegian road tunnels : a co-creational perspective of strategic communication / Sverre Kjetil Rød & Daniel Nilsson -- Strategic communication in the military : an air force perspective / Ronaldo Martinez Jr., Katrina J. Cheeseman, Nicholas J. Mercurio & Cara A. Bousie -- Strategic communication in the defense industry : grand strategy, key publics, and tactics / Michael F. Doble & David P. MacNeil -- President Obama, the affordable care act and the challenges of strategic political communication / Steven J. Farnsworth -- Strategic communication for civil society and nation building : communication for social effectiveness / Maureen Taylor & Eric J. Sommerfeldt -- Crisis communication through the lens of strategic communication / W. Timothy Coombs -- Emergency preparedness and response for human generated disasters / Emily Helsel, Timothy Sellnow & Deanna D. Sellnow -- Emergency preparedness, response and strategic communication for natural disasters / Mathew W. Seeger, Khairul Islam & Henry S. Seege -- Overcoming the deficit model by applying the CAUSE model to climate change communication / Katherine Rowan, Allison Engblom, Julia Hathaway, Rebecca Boyd, Ian Voster, Erin Z. Anderson & Karen L. Akerloff -- Organizations and participation of environmental publics : a cocreational perspective case study / Janey G. Trowbridge -- Strategic communication in religious and belief communities : lessons from Holocaust re-education / Denise Edwards-Neff -- Gender in U.S. Strategic communication research and practice : confronting the master narrative / Linda Aldoory, Elizabeth L. Toth & Liang Ma -- Strategic communication campaigns in health / Satveer Kaur-Gill & Mohan J. Dutta -- Co-creating in wonderland : communication and patient-oriented healthcare in Russia / Alexandra Endaltseva, Nelli Bachurina & Maria Mordvinova -- Bridging tobacco control advocacy and public relations theories : can strategic social networks be an answer to challenges of new tobacco control? / Jungmi Jun, Changwon Cho & Joonkyoung Kim -- Research and evaluation in strategic communication / Yi Grace Ji, Zifei Chen, Zongchao Li & Don W. Stacks.

Additional Edition: Print version: The handbook of strategic communication Hoboken, NJ : John Wiley & Sons, Inc., 2021. ISBN 9781118852149

Language: English

Keywords: Electronic books. ; Electronic books. ; Electronic books.

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205

UID:

Format: 1 online resource

ISBN: 9781118106686 , 1118106687 , 1283927551 , 9781283927550

Content: "Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "--

Content: "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--

Note: Conceptualizing corporate social responsibility -- , Strategic CSR -- , CSR scanning and monitoring -- , Formative research -- , Create the CSR initiative -- , Communicate the CSR initiative -- , Evaluation and feedback -- , CSR issues -- , References -- , Index.

Additional Edition: Print version: Coombs, W. Timothy. Managing corporate social responsibility. Malden, MA : Wiley-Blackwell, 2011 ISBN 9781444336290

Language: English

Subjects: Economics

Keywords: Electronic books. ; Electronic books. ; Electronic books.

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118106686

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118106686

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118106686

UID:

Format: 1 online resource (xxvii, 622 pages)

ISBN: 9781118335529 , 111833552X , 9781118335451 , 1118335457 , 1299402259 , 9781299402256 , 0470670983 , 9780470670989

Series Statement: Handbooks in communication and media ; 46

Content: "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--

Note: Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll -- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel -- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay -- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke -- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim -- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Br²nn -- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot -- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke -- Corporate Reputation and the Discipline of Communication Management / Anne Gregory -- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood -- Corporate Reputation and the Discipline of Marketing Communication / Richard J Varey -- Corporate Reputation and the Disciplines of Journalism and Mass Communication / Craig E Carroll -- Corporate Reputation and the Discipline of Visual Communication / Susan Westcott Alessandri -- Corporate Reputation and the Discipline of Corporate Communication Law / Karla K Gower -- Theoretical Perspectives. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them / Matthew W Ragas -- Complexity Theory and the Dynamics of Reputation / Priscilla Murphy, Dawn R Gilpin -- Communicatively Constituted Reputation and Reputation Management / Stefania Romenti, Laura Illia -- A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory / Jeong-Nam Kim, Chun-Ju Flora Hung-Baesecke, Sung-Un Yang, James E Grunig -- Image Repair Theory and Corporate Reputation / William L Benoit -- The Institutionalization of Corporate Reputation / John C Lammers, Kristen Guth -- Experiencing the Reputational Synergy of Success and Failure through Organizational Learning / Timothy L Sellnow, Shari R Veil, Kathryn Anthony -- Relating Rhetoric and Reputation / ²yvind Ihlen -- Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation / Timothy Coombs -- Corporate Reputation and the Theory of Social Capital / Vilma Luoma-aho -- Attributes of Reputation. Corporate Attributes and Associations / Sabine Einwiller -- What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication / Juan Meng, Bruce K Berger -- Corporate Reputation and Workplace Environment / Hua Jiang -- Corporate Reputation and the Practice of Corporate Governance / Justin E Pettigrew, Bryan H Reber -- Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation / Pan Ji, Paul S Lieber -- Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View / Friederike Schultz -- Reputation or Financial Performance: Which Comes First? / Alexander V Laskin -- Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management / Robert L Heath -- Form Following Function: Message Design for Managing Corporate Reputations / Peter M Smudde, Jeffrey L Courtright -- Contexts of Reputation. Contrabrand: Activism and the Leveraging of Corporate Reputation / Jarol B Manheim, Alex D Holt -- Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications / Juan-Carlos Molleda, Rajul Jain -- Corporate Branding and Corporate Reputation / Esben Karmark -- Corporate Reputation and Corporate Speech / Robert Kerr -- Corporate Reputation Management and Issues of Diversity / Damion Waymer, Sarah Vanslette -- Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique / Rahul Mitra, Robert J Green, Mohan J Dutta -- The Power of Social Media and Its Infl uence on Corporate Reputation / Tina McCorkindale, Marcia W Distaso -- The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice / Magda Pieczka, Theodore E Zorn -- Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations / Jennifer L Bartlett, Josef Pallas, Magnus Frostenson -- Hidden Organizations and Reputation / Craig R Scott -- Communication Research and Evaluation. Corporate Reputation Measurement and Evaluation / Don W Stacks, Melissa D Dodd, Linjuan Rita Men -- Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation / Yungwook Kim, Jungeun Yang -- The Future of Communication Research in Corporate Reputation Studies / Craig E Carroll.

Additional Edition: Print version: Handbook of communication and corporate reputation. Chicester, West Sussex, UK : Wiley-Blackwell, 2013 ISBN 1299402259

Language: English

Keywords: Electronic books. ; Handbooks and manuals.

DOI: 10.1002/9781118335529

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118335529

UID:

Format: xv, 287 Seiten : , Illustrationen ; , 24 cm.

Edition: Sixth edition

ISBN: 9781071816646

Content: "Crises occur every day: a viral outbreak threatens public health, a corporation lays off thousands of workers, an oil spill threatens an ecosystem. Such crisis can be devastating, resulting in tragic and sometimes fatal outcomes for individuals, organizations, the organizations' stakeholders, and even entire industries. Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research"--

Note: Revised edition of the author's Ongoing crisis communication, [2019] , A need for more case management knowledge -- Risk as the foundation for crisis management and crisis communication -- The crisis mitigation process: building crisis-resistant and resilient organizations -- Crisis preparing: part I -- Crisis preparing: part II -- Recognizing crises -- Crisis responding -- Postcrisis concerns and epilogue

Additional Edition: Erscheint auch als Online-Ausgabe, Adobe PDF ISBN 9781071816615

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816639

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816622

Former: Vorangegangen ist

Language: English

Subjects: Economics

Keywords: Krisenmanagement ; Krise ; Kommunikation ; Unternehmen ; Krisenmanagement ; Kommunikation ; Krisenmanagement ; Öffentlichkeitsarbeit

UID:

Format: 1 online resource (XII, 641 p.)

ISBN: 9783110718508

Series Statement: Handbooks of Communication Science , 8

Content: The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in organizational communication. Section One, Theory and Methods, provides an overview of the field’s history, prominent theories, and methodologies. Section Two, Processes, focuses on primal processes, such as leadership, organizational entry, conflict, power, and inclusion. Section Three, Contexts, focuses on the settings where organizational communication occurs, including teams and workgroups, networks, and organizational structure. Section Four, Technology, considers the development and introduction of new media and intelligent technologies into organizations. The final section, Emerging Areas, addresses communication issues associated with changing environmental, social, and political upheavals, including wellness, corporate social responsibility, and crisis response. The Handbook of Organizational Communication Theory and Research covers topics of pressing interest to current scholars and practitioners, many of which have not been addressed in previous handbooks.

Note: Frontmatter -- , Preface to Handbooks of Communication Science Series -- , Contents -- , Preface -- , Section I: Theory and Methods -- , Chapter 1 Systems Theory and Ecosystems of Organizational Communication -- , Chapter 2 Emerging Trends and Topics in Research on the Communicative Constitution of Organizations -- , Chapter 3 Can We Meet at the Alter? Doing Justice through Organizational Communication -- , Chapter 4 Quantitative Methods in Organizational Communication -- , Chapter 5 Qualitative Methods in Organizational Communication -- , Section II: Processes -- , Chapter 6 Organizational Communication Design -- , Chapter 7 Leadership Communication -- , Chapter 8 Organizational Entry Processes -- , Chapter 9 Conflict and Negotiation -- , Chapter 10 Diffusion -- , Chapter 11 The Role of Social Identity in Organizational Communication Over Time -- , Chapter 12 Coordination -- , Chapter 13 Stakeholders and Organizational Change -- , Chapter 14 Communication, Power, and Organizational Politics -- , Chapter 15 Piecing Together Inclusion: A Critical Overview of Organizational Inclusion Research and Praxis -- , Section III: Contexts -- , Chapter 16 Supervisor-Employee Communication -- , Chapter 17 Team Process -- , Chapter 18 Networks -- , Chapter 19 Organizational Structure -- , Chapter 20 Generational Shifts: The Emergence of Visibility in Globalization Research -- , Chapter 21 Types of Organizations -- , Section IV: Technology -- , Chapter 22 Artificial Intelligence and Organizational Communication -- , Chapter 23 Social Media, Organizations, and Organizing -- , Chapter 24 Distributed Collaboration -- , Section V: Emerging Areas -- , Chapter 25 Wellness in the Workplace -- , Chapter 26 Organizing Social Change -- , Chapter 27 Work and Life Communication -- , Chapter 28 Military Exit and Reentry to Family, Society, and Work -- , Chapter 29 Corporate Social Responsibility Communication -- , Chapter 30 From Crisis Response to High Resilience Organizing -- , Author Biographies -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 9783110718607

Additional Edition: ISBN 9783110718393

Language: English

DOI: 10.1515/9783110718508

URL: https://doi.org/10.1515/9783110718508

URL: https://www.degruyter.com/isbn/9783110718508