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  • 1
    Online Resource
    Online Resource
    Reimagining communication : action (2021)
    New York, NY :Routledge,
    Details
    UID:
    almahu_9949385994602882
    Format: 1 online resource (vii, 352 pages) : , illustrations
    ISBN: 9781351015202 , 1351015206 , 9781351015233 , 1351015230 , 9781351015226 , 1351015222 , 9781351015219 , 1351015214
    Content: "Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. A diverse body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies"--
    Note: Reimagining activism as combative / Billie Murray -- Mobile phones use in an Arab context : blending modernity and tradition / Mustafa Taha -- Government policy, communication and (affective) governmentality / Carl Jon Way Ng -- Data ethics : a survey of key debates and essential principles / Joe Cruz and Patrick Lee Plaisance -- Encryption and hacking : cyphers, hacks and attacks on the digital frontier / Jan H. Samoriski -- A critical re-visioning of networked power in photojournalism praxis / Tara-Lynne Pixley -- White noise, mixed signals, strategic chaos, and the roar of the bewildered herd / Brian Gorman -- Transmedia / Raul Rodríguez-Ferrándiz -- Machine translation, language learning and the 'knowledge economy' : from economic discourses to education in action / Vanessa Enríquez Raído, Marina Sánchez Torrón -- Design / Rune Pettersson, Maria D. Avgerinou -- Media production in the age of internet media : digitisation, mediation, co-creation / Hart Cohen -- An economic, social and cultural approach to prosumption : music and sound as parodic tools on YouTube meme videos / Candelaria Sánchez Olmos, Eduardo Viñuela -- Collaboration models in online fiction-writing communities / Alan Tapscott, Joaquim Colàs, Josep Blat -- Culture industries / Derek Johnson -- Reimagining digital humanities : today's trends, tomorrow's promises / Amanda C. R. Clark -- Cochlear implants and sign language in Australia : why the deaf community must embrace nonsigning implant recipients / Belinda Barnet, Rachael McDonald, Simone Taffe, Jordy Kaufman -- Familiar avenues and paths less traveled : reimagining organizational crisis communication / Timothy Coombs -- Cyber war and militarization of communication / Oswelled Ureke -- Invitations to participation : how immersive presentations and emotional displays promote political involvement / Erik P. Bucy.
    Additional Edition: Print version: Reimagining communication Abingdon, Oxon ; New York, NY : Routledge, 2020. ISBN 9781138499041
    Language: English
    Subjects: General works
    RVK:
    AP 18100
    Keywords: Electronic books. ; Electronic books. ; Electronic books
    URL: https://www.taylorfrancis.com/books/9781351015233
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: lizenzpflichtig
    URL: lizenzpflichtig
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    Online Resource
    Online Access
    Stabi Berlin
    HU Berlin
    Filmuniversität Babelsberg
  • 2
    Online Resource
    Online Resource
    Advancing crisis communication effectiveness : integrating public relations scholarship with practice (2021)
    New York, NY :Routledge,
    Details
    UID:
    almahu_9949386636202882
    Format: 1 online resource.
    ISBN: 9780429330650 , 0429330650 , 9781000328400 , 1000328406 , 9781000328509 , 1000328503 , 9781000328455 , 1000328457
    Series Statement: Routledge Research in Public Relations
    Content: "Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students"--
    Note: Complex and challenging crises : a call for solutions / Bryan H. Reber, C. Richard Yarbrough, Glen Nowak, & Yan Jin -- The evolving complexity of crisis issues : the role of crisis history / LaShonda L. Eaddy & Shelley Spector -- Corporate crises : sticky crises and corporations / W. Timothy Coombs, Sherry J. Holladay, & Rick White -- Connected in crisis : how nonprofit organizations can respond and refocus / Hilary Fussell Sisco & Mark McMullen -- Media relations for government/public affairs crises : ethical and unethical components of scandal and spin / David E. Clementson, Joseph Watson Jr., & Michael Greenwell -- A promising but difficult domain : complex health-related crises and academic-professional collaboration / Glen Nowak & Michael Greenwell -- Disaster and emergency crisis management communication / Robert L. Heath, J. Suzanne Horsley, Greg Guest, & Chris Glazier -- Managing misinformation and conflicting information : a framework for understanding misinformation and rumor / Lucinda Austin, Toni van der Meer, Yen-I Lee, & Jim Spangler -- Technology and social media : challenges and opportunities for effective crisis and risk communication / Deanna D. Sellnow, Lucinda Austin, & Ciro Dias Reis -- Law and (lack of) order in complex crises / Joseph Watson, Jr., James D. Firth, & Jonathan Peters -- Situational crisis communication theory (SCCT) and application in dealing with complex, challenging, and recurring crises / W. Timothy Coombs, Sherry J. Holladay, & Karen L. White -- Managing complexity : insights from the contingency theory of strategic conflict management / Yan Jin, Augustine Pang, Glen T. Cameron, Sungsu Kim, & Leonard (Len) A. Pagano, Jr. -- Calming giants in the earth : the internalization, distribution, explanation and action (IDEA) model as strategic communication in crises with competing narratives / Timothy L. Sellnow, Deanna D. Sellnow, & Ciro Dias Reis -- The social-mediated crisis communication (SMCC) model : identifying the next frontier / Brooke Fisher Liu, Yan Jin, Lucinda Austin, Erica Kuligowski, & Camila Espina Young -- The future of collaborative crisis research / Yan Jin, Matthew O'Conner, Bryan H. Reber, & Glen Nowak.
    Additional Edition: Print version: Advancing crisis communication effectiveness New York, NY : Routledge, 2021. ISBN 9780367353179
    Language: English
    Keywords: Electronic books. ; Electronic books.
    URL: https://www.taylorfrancis.com/books/9780429330650
    URL: lizenzpflichtig
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    Stabi Berlin
    HU Berlin
  • 3
    Online Resource
    Online Resource
    The handbook of communication engagement / (2018)
    Hoboken, NJ :John Wiley & Sons, Inc.,
    Details
    UID:
    almahu_9948198667402882
    Format: 1 online resource (xx, 579 pages).
    ISBN: 9781119167525 , 1119167523 , 9781119167518 , 1119167515 , 9781119167600 , 1119167604
    Series Statement: Handbooks in communication and media
    Content: "Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--
    Content: "A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement."--
    Note: Engagement as Communication / Kim A Johnston, Maureen Taylor -- Theoretical Foundations and Guiding Philosophies of Engagement. Toward a Theory of Social Engagement / Kim A Johnston -- How Fully Functioning Is Communication Engagement If Society Does Not Benefit? / Robert L Heath -- Philosophy and Ethics of Engagement / Petra Theunissen -- Dialogic Engagement / Anne Lane, Michael L Kent -- Modeling Antecedents of User Engagement / Heather L O'Brien, Jocelyn McKay -- Engaged Organizations. Toward a Cultural Ecology of Engagement / James Everett -- Reconceptualizing Public Relations in an Engaged Society / Maureen Taylor -- The Missing Half of Communication and Engagement / Jim Macnamara -- Corporate Social Responsibility and Engagement / Bree Hurst, Øyvind Ihlen -- Engaging Shareholder Activists / Nur Uysal -- Episodic and Relational Community Engagement / Kim A Johnston, Anne B Lane, Bree Hurst, Amanda Beatson -- Engagement in Conflict / Tyler R Harrison, Jessica Wendorf Muhamad -- Coworkership and Engaged Communicators / Mats Heide, Charlotte Simonsson -- Conceptualizing Strategic Engagement / Aimei Yang -- Engaged Networks and Communities. Engaging Partnerships / Marya L Doerfel -- Media Engagement in Networked Environments / Mohammad Yousuf -- Activist Stakeholders Challenging Organizations / W Timothy Coombs, Sherry J Holladay -- The Outcomes of Engagement in Activism Networks / Adam J Saffer -- Designing for Viable Futures / Marianella Chamorro-Koc, Glenda Amayo Caldwell -- Towards an Engaged World. Global Engagement / R S Zaharna -- Public Diplomacy as Co-constructed Discourses of Engagement / Alina Dolea -- Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment / Sarab Kochhar -- Habits of the Heart and Mind / Amanda K Kennedy, Erich J Sommerfeldt -- Political Engagement, Communication, and Democracy / Ian Somerville -- Deliberative Engagement and Wicked Problems / Paul Willis, Ralph Tench, David Devins -- "Changing Worlds" Through Intentional Dialogic Engagements / Kerrie Mackey-Smith, Grant Banfield -- Digital Influences on Engagement. From Advertising to Engagement / Edward C Malthouse, Bobby J Calder -- Emotional Engagement in a New Marketing Communication Environment / Sylvia Chan-Olmsted, Lisa-Charlotte Wolter -- Virtual Engagement / Lisa V Chewning -- Consumer Engagement in the Digital Era / Wolfgang Weitzl, Sabine Einwiller -- Consumer Engagement in Social Media in China / Yi-Ru Regina Chen -- The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities / Jana Lay-Hwa Bowden, Jodie Conduit, Linda D Hollebeek, Vilma Luoma-aho, Birgit Andrine Apenes Solem -- Engagement, Interactivity, and Diffusion of Innovations / Ruth Avidar -- New Media Challenges to the Theory and Practice of Communication Engagement / Greg Hearn, Caroline Wilson-Barnao, Natalie Collie -- Future Challenges for Engagement as Theory and Practice. Negative Engagement / Matias Lievonen, Vilma Luoma-aho, Jana Bowden -- Critical Perspectives of Engagement / Magda Pieczka.
    Additional Edition: Print version: Johnston, Kim Amanda, 1965- Handbook of communication engagement. Hoboken : Wiley-Blackwell, 2018 ISBN 9781119167495
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books.
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600
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    HU Berlin
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  • 4
    Online Resource
    Online Resource
    Elgar encyclopedia of corporate communication / (2024)
    Northampton :Edward Elgar Publishing,
    Details
    UID:
    almahu_9949708238402882
    Format: 1 online resource (578 pages).
    ISBN: 9781802200874 (e-book)
    Series Statement: Elgar encyclopedias in business and management
    Content: "This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication"--
    Note: Contents: Preface -- 1. Corporate communication / Klement Podnar -- Theme i. Selected theories and theoretical approaches -- 2. Stakeholder theory / Brian T. Moriarty -- 3. Actor-network theory / Monica Musolino -- 4. Theory of social exchange / Zlatko Jančič -- 5. Social constructionist theory / Mats Heide -- 6. Sensemaking theory / Ursa Golob Podnar -- 7. Communication constitutes organization / Dennis Schoeneborn, Peter Winkler and Timothy Kuhn -- 8. Social identity approach / Klement Podnar -- 9. Co-creation / Sophie Esmann Andersen and Christiane Marie Høvring -- 10. Agenda-setting theory / Craig E. Carroll -- Theme ii. Organization as an entity -- 11. Legal personality / Gregory Mark -- 12. Corporate identity / Mario Burghausen -- 13. Organizational values / Humphrey Bourne -- 14. Corporate heritage / Mario Burghausen -- 15. Narrated organization / Trine Susanne Johansen -- 16. Organizational identity / Klement Podnar -- 17. Organizational culture / Winni Johansen -- 18. Person-organization fit / Yijing Wang -- Theme iii. Corporate branding -- 19. Corporate brand / Mario Burghausen -- 20. (corporate) ethical branding / François Maon and Adam Lindgreen -- 21. Corporate brand alignment / Michela Mingione -- 22. Corporate brand architecture / John M.T. Balmer -- 23. Co-branding / Ulla Hakala -- 24. Rebranding / Ulla Hakala -- 25. Internal branding / Khanyapuss Punjaisri -- 26. Employer branding / Adele Potgieter -- 27. Corporate brand communication / John M.T. Balmer -- Theme iv. Corporate responsibilities -- 28. Corporate social responsibility / Valérie Swaen, Joëlle Vanhamme and Ruben Chumpitaz -- 29. Social license to operate / Shima Saniei -- 30. Transparency / Lars Thøger Christensen -- 31. Socially responsible investing / Nur Uysal -- 32. Sustainable finance / Minh Ngoc Ho, Subhash Abhayawansa and Carol A. Adams -- 33. Corporate social responsibility communication / Ursa Golob Podnar -- 34. Corporate sociopolitical activism / Moritz Appels -- Theme v. Corporate misbehaviour -- 35. Corporate (marketing) myopia / Vesna Zabkar -- 36. Corporate hypocrisy / Christiane Marie Høvring and Sophie Esmann Andersen -- 37. Corporate oxymorons / Angela Lindt and Stuart Kirsch -- 38. Moral blindness / Jacob Dahl Rendtorff -- 39. Corporate guilt (management) / Irene Pollach, Carmen Daniela Maier and Silvia Ravazzani -- 40. Unethical pro-organizational behavior / Daniel Wolfgruber -- 41. Corporate psychopaths / Clive R. Boddy -- Theme vi. Issues, change and crisis management -- 42. Issues management / Chelsea L. Woods -- 43. Change communication / Wim J.L. Elving -- 44. Crisis management / Iztok Prezelj and Teodora Tea Ristevska -- 45. Crisis communication / W. Timothy Coombs -- 46. Social media crisis communication / Amalia Triantafillidou -- 47. Corporate crisis contagion / Yijing Wang -- 48. Organizational apologies / Joshua M. Bentley -- Theme vii. Communication process -- 49. Communication management / Christine Viertmann and Ansgar Zerfass -- 50. Communication strategy / Sophia C. Volk and Ansgar Zerfass -- 51. Corporate storytelling / Franzisca Weder -- 52. Two-way communication / Michael L. Kent -- 53. Dialogue / Michael L. Kent -- 54. Corporate listening / Jim Macnamara -- 55. Corporate diplomacy / Jana Arbeiter and Bostjan Udovič -- 56. Internal marketing / Achilleas Boukis -- Theme viii. Communication tools -- 57. Internal communication / Ana Tkalac Verčič -- 58. Multisource feedback / Andrej Kohont -- 59. Corporate visual identity / Ari-Matti Erjansola and Jukka Lipponen -- 60. Corporate design / Katja Udir Misič -- 61. Corporate advertising / Vesna Zabkar -- 62. Corporate philanthropy / Ilona Szőcs -- 63. Cause-related marketing / Dubravka Sinčić Ćorić -- 64. Corporate online communication / Sora Kim and Jiayu Gina Qu -- 65. Social influencer marketing / Tinca Lukan and Klement Podnar -- Theme ix. Stakeholder engagement -- 66. Audiences / Ana Marija Mustafai and Klement Podnar -- 67. Pressure groups / Robert L. Heath -- 68. Employee advocacy / Emma Christensen -- 69. Corporate influencers / Jana Brockhaus and Ansgar Zerfass -- 70. Brand communities / Jens Hagelstein and Ansgar Zerfass -- Theme x. Corporate communication outcomes -- 71. Corporate image / Yijing Wang -- 72. Corporate reputation / Craig E. Carroll -- 73. Organizational trust / Guido Berens -- 74. Brand anthropomorphism / Urska Tuskej Lovsin -- 75. Consumer-brand identification / Urska Tuskej Lovsin -- 76. Corporate gratitude / Erika Benčec and Klement Podnar -- 77. Social acceptability / Klement Podnarr and Ana Marija Mustafai -- 78. Perceived external prestige / Katja Udir Misič -- 79. Organizational identification / Daniel Wolfgruber and Sabine Einwiller -- 80. Organizational commitment / Julia Stranzl -- Theme xi. Negative corporate associations -- 81. Organizational distrust / Ellen Tyquin and Amisha Mehta -- 82. Organizational stigma / Laura Illia and Michael Etter -- 83. Consumer scepticism / Katherine Dunn -- 84. Csr scepticism / Katherine Dunn -- 85. Consumer complaining / Sabine Einwiller -- 86. Organizational disidentification / Christopher Ruppel -- 87. Job disengagement / Julia Stranzl.
    Additional Edition: ISBN 9781802200867 (hardback)
    Language: English
    Keywords: Electronic books. ; Electronic books.
    URL: https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml
    URL: https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml
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    HU Berlin
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  • 5
    Online Resource
    Online Resource
    The handbook of strategic communication / (2021)
    Hoboken, NJ :John Wiley & Sons, Inc.,
    Details
    UID:
    almafu_9959835934002883
    Format: 1 online resource
    ISBN: 9781118857205 , 1118857208 , 9781118857038 , 1118857038 , 9781118857236 , 1118857232 , 9781118857243 , 1118857240
    Content: "Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple marketing gimmick to make justify charging more for their services or products. This makes a volume such as this all the more important to explain and give examples of what SC really is, how it is practiced at the professional level, and how it is taught in the leading universities in the U.S. and other countries. Being strategic in communication means first researching both the groups of people we call publics and then our clients, as well as their sometimes very complex mutual relationship. Second, we develop and implement evidence-based communication plans for improving or modifying those relationships. Practiced at its best, SC employs both elements of social scientific research and of experience and judgement. Thus, the best SC practitioners are those who learn to become comfortable with a mixture of both rigorous research and a deep respect for experience and the "feel" for how groups and individuals think and behave. This, then, is the unifying thread of this book, valuing and using both rigorous research and a feel for the subjective humanistic aspects inherent in the relationships between organizations and their publics"--
    Note: Introduction to strategic communication, the cocreational model and the book / Carl H. Botan -- Dialogic strategic communication : a key for effective, sustainable and ethical social conflict resolution in Guatemala / Karina J. Garcia-Ruano -- Strategic rhetoric, dialogue, and the long now : a case study for long-term thinking / Micheal L. Kent & Petra Theunissen -- Strategic communication in the Turkish public sector : through the lens of public relations / B. Pinar Ozdemir & Melike Aktas -- A cocreational approach to social mediated crisis communication : communicating health crisis strategies on social media / Yan Jin & Lucinda Austin -- The cocreational view of character assassination / Sergei Samoilenko -- Co-creational perspective on strategic communication in counterterrorism / Damion Waymer -- Communicating safety in Norwegian road tunnels : a co-creational perspective of strategic communication / Sverre Kjetil Rød & Daniel Nilsson -- Strategic communication in the military : an air force perspective / Ronaldo Martinez Jr., Katrina J. Cheeseman, Nicholas J. Mercurio & Cara A. Bousie -- Strategic communication in the defense industry : grand strategy, key publics, and tactics / Michael F. Doble & David P. MacNeil -- President Obama, the affordable care act and the challenges of strategic political communication / Steven J. Farnsworth -- Strategic communication for civil society and nation building : communication for social effectiveness / Maureen Taylor & Eric J. Sommerfeldt -- Crisis communication through the lens of strategic communication / W. Timothy Coombs -- Emergency preparedness and response for human generated disasters / Emily Helsel, Timothy Sellnow & Deanna D. Sellnow -- Emergency preparedness, response and strategic communication for natural disasters / Mathew W. Seeger, Khairul Islam & Henry S. Seege -- Overcoming the deficit model by applying the CAUSE model to climate change communication / Katherine Rowan, Allison Engblom, Julia Hathaway, Rebecca Boyd, Ian Voster, Erin Z. Anderson & Karen L. Akerloff -- Organizations and participation of environmental publics : a cocreational perspective case study / Janey G. Trowbridge -- Strategic communication in religious and belief communities : lessons from Holocaust re-education / Denise Edwards-Neff -- Gender in U.S. Strategic communication research and practice : confronting the master narrative / Linda Aldoory, Elizabeth L. Toth & Liang Ma -- Strategic communication campaigns in health / Satveer Kaur-Gill & Mohan J. Dutta -- Co-creating in wonderland : communication and patient-oriented healthcare in Russia / Alexandra Endaltseva, Nelli Bachurina & Maria Mordvinova -- Bridging tobacco control advocacy and public relations theories : can strategic social networks be an answer to challenges of new tobacco control? / Jungmi Jun, Changwon Cho & Joonkyoung Kim -- Research and evaluation in strategic communication / Yi Grace Ji, Zifei Chen, Zongchao Li & Don W. Stacks.
    Additional Edition: Print version: The handbook of strategic communication Hoboken, NJ : John Wiley & Sons, Inc., 2021. ISBN 9781118852149
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books.
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205
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    HU Berlin
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  • 6
    Online Resource
    Online Resource
    Routledge handbook of sport fans and fandom / (2022)
    Abingdon, Oxon ; : Routledge,
    Details
    UID:
    almahu_9949385293002882
    Format: 1 online resource (464 pages)
    ISBN: 9780429342189 , 0429342187 , 9781000552461 , 1000552462 , 1000552438 , 9781000552430
    Series Statement: Routledge international handbooks
    Content: "This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalised fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly"--
    Note: Part III: What fans do -- Digital sport fandom / Heather Kennedy, Josh Gonzales and Ann Pegoraro -- Online performances of fandom : selective self-presentation, perceived affordances, and parasocial interactions on social media / Kathryn Coduto -- The construction of sports fandom by sports betting companies / Jason Kido Lopez -- Fandom in the realm of fantasy sport / Brody J. Ruihley and Robin Hardin -- Understanding sport videogames : the extensions of fan / Steven Conway -- Sports fans hunt for women's games : beyond news media coverage / Anji L. Phillips and Dunja Antunovic -- Twitter discourse in the Southeaster conference : the Nick Saban effect / Vincent L. Benigni and Lance V. Porter -- Football fan reactions to video assistant referee : no more hand of God / Yuya Kiuchi -- Reconfiguring transnational fan experience through digital media : European football in China / Yuan Gong -- The commodification and mediatization of fandom : creating executive fandom / Brett Hutchins, David Rowe and Andy Ruddock -- Football fans and food : feeding the desire / Keith D. Parry and Jessica Richards -- Fan reactions to athlete activism : stick to sports -- Stephen Warren.
    Additional Edition: Print version: Routledge handbook of sport fans and fandom. Abingdon, Oxon ; New York, N.Y. : Routledge, 2022 ISBN 9780367358310
    Language: English
    Subjects: Sports Science
    RVK:
    ZX 7140
    Keywords: Electronic books.
    DOI: 10.4324/9780429342189
    URL: https://www.taylorfrancis.com/books/9780429342189
    URL: lizenzpflichtig
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    Open Access Request
    Stabi Berlin
    HU Berlin
  • 7
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    Online Resource
    Managing corporate social responsibility : a communication approach (2011)
    Malden, MA :Wiley-Blackwell,
    Details
    UID:
    almafu_9959327160002883
    Format: 1 online resource
    ISBN: 9781118106686 , 1118106687 , 1283927551 , 9781283927550
    Content: "Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "--
    Content: "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--
    Note: Conceptualizing corporate social responsibility -- , Strategic CSR -- , CSR scanning and monitoring -- , Formative research -- , Create the CSR initiative -- , Communicate the CSR initiative -- , Evaluation and feedback -- , CSR issues -- , References -- , Index.
    Additional Edition: Print version: Coombs, W. Timothy. Managing corporate social responsibility. Malden, MA : Wiley-Blackwell, 2011 ISBN 9781444336290
    Language: English
    Subjects: Economics
    RVK:
    QP 150
    Keywords: Electronic books. ; Electronic books. ; Electronic books.
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118106686
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118106686
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118106686
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  • 8
    Online Resource
    Online Resource
    Strategic sport communication : traditional and transmedia strategies for a global sports market (2021)
    London :Routledge,
    Details
    UID:
    almahu_9949385140202882
    Format: 1 online resource , illustrations (black and white)
    ISBN: 100043737X , 1000437353 , 1003031161 , 9781003031161 , 9781000437355 , 9781000437379
    Content: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process--an integration of marketing communication, public relations, and advertising--can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visitwww.routledge.com/9780367898724.
    Additional Edition: Print version: ISBN 0367898721
    Additional Edition: ISBN 9780367898724
    Additional Edition: ISBN 0367902990
    Additional Edition: ISBN 9780367902995
    Language: English
    Keywords: Electronic books.
    DOI: 10.4324/9781003031161
    URL: https://www.taylorfrancis.com/books/9781003031161
    URL: lizenzpflichtig
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    Stabi Berlin
    HU Berlin
  • 9
    Online Resource
    Online Resource
    The handbook of communication and corporate reputation / (2013)
    Chichester, West Sussex ; : Wiley-Blackwell,
    Details
    UID:
    almahu_9948198059102882
    Format: 1 online resource (xxvii, 622 pages)
    ISBN: 9781118335529 , 111833552X , 9781118335451 , 1118335457 , 1299402259 , 9781299402256 , 0470670983 , 9780470670989
    Series Statement: Handbooks in communication and media ; 46
    Content: "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
    Note: Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll -- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel -- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay -- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke -- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim -- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Br²nn -- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot -- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke -- Corporate Reputation and the Discipline of Communication Management / Anne Gregory -- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood -- Corporate Reputation and the Discipline of Marketing Communication / Richard J Varey -- Corporate Reputation and the Disciplines of Journalism and Mass Communication / Craig E Carroll -- Corporate Reputation and the Discipline of Visual Communication / Susan Westcott Alessandri -- Corporate Reputation and the Discipline of Corporate Communication Law / Karla K Gower -- Theoretical Perspectives. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them / Matthew W Ragas -- Complexity Theory and the Dynamics of Reputation / Priscilla Murphy, Dawn R Gilpin -- Communicatively Constituted Reputation and Reputation Management / Stefania Romenti, Laura Illia -- A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory / Jeong-Nam Kim, Chun-Ju Flora Hung-Baesecke, Sung-Un Yang, James E Grunig -- Image Repair Theory and Corporate Reputation / William L Benoit -- The Institutionalization of Corporate Reputation / John C Lammers, Kristen Guth -- Experiencing the Reputational Synergy of Success and Failure through Organizational Learning / Timothy L Sellnow, Shari R Veil, Kathryn Anthony -- Relating Rhetoric and Reputation / ²yvind Ihlen -- Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation / Timothy Coombs -- Corporate Reputation and the Theory of Social Capital / Vilma Luoma-aho -- Attributes of Reputation. Corporate Attributes and Associations / Sabine Einwiller -- What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication / Juan Meng, Bruce K Berger -- Corporate Reputation and Workplace Environment / Hua Jiang -- Corporate Reputation and the Practice of Corporate Governance / Justin E Pettigrew, Bryan H Reber -- Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation / Pan Ji, Paul S Lieber -- Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View / Friederike Schultz -- Reputation or Financial Performance: Which Comes First? / Alexander V Laskin -- Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management / Robert L Heath -- Form Following Function: Message Design for Managing Corporate Reputations / Peter M Smudde, Jeffrey L Courtright -- Contexts of Reputation. Contrabrand: Activism and the Leveraging of Corporate Reputation / Jarol B Manheim, Alex D Holt -- Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications / Juan-Carlos Molleda, Rajul Jain -- Corporate Branding and Corporate Reputation / Esben Karmark -- Corporate Reputation and Corporate Speech / Robert Kerr -- Corporate Reputation Management and Issues of Diversity / Damion Waymer, Sarah Vanslette -- Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique / Rahul Mitra, Robert J Green, Mohan J Dutta -- The Power of Social Media and Its Infl uence on Corporate Reputation / Tina McCorkindale, Marcia W Distaso -- The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice / Magda Pieczka, Theodore E Zorn -- Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations / Jennifer L Bartlett, Josef Pallas, Magnus Frostenson -- Hidden Organizations and Reputation / Craig R Scott -- Communication Research and Evaluation. Corporate Reputation Measurement and Evaluation / Don W Stacks, Melissa D Dodd, Linjuan Rita Men -- Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation / Yungwook Kim, Jungeun Yang -- The Future of Communication Research in Corporate Reputation Studies / Craig E Carroll.
    Additional Edition: Print version: Handbook of communication and corporate reputation. Chicester, West Sussex, UK : Wiley-Blackwell, 2013 ISBN 1299402259
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Handbooks and manuals.
    DOI: 10.1002/9781118335529
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118335529
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HU Berlin
  • 10
    Online Resource
    Online Resource
    The handbook of communication and corporate reputation / (2013)
    Chichester, West Sussex ; : Wiley-Blackwell,
    Details
    UID:
    edocfu_9959328656802883
    Format: 1 online resource (xxvii, 622 pages)
    ISBN: 9781118335529 , 111833552X , 9781118335451 , 1118335457 , 1299402259 , 9781299402256 , 0470670983 , 9780470670989
    Series Statement: Handbooks in communication and media ; 46
    Content: "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
    Note: Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll -- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel -- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay -- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke -- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim -- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Br²nn -- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot -- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke -- Corporate Reputation and the Discipline of Communication Management / Anne Gregory -- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood -- Corporate Reputation and the Discipline of Marketing Communication / Richard J Varey -- Corporate Reputation and the Disciplines of Journalism and Mass Communication / Craig E Carroll -- Corporate Reputation and the Discipline of Visual Communication / Susan Westcott Alessandri -- Corporate Reputation and the Discipline of Corporate Communication Law / Karla K Gower -- Theoretical Perspectives. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them / Matthew W Ragas -- Complexity Theory and the Dynamics of Reputation / Priscilla Murphy, Dawn R Gilpin -- Communicatively Constituted Reputation and Reputation Management / Stefania Romenti, Laura Illia -- A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory / Jeong-Nam Kim, Chun-Ju Flora Hung-Baesecke, Sung-Un Yang, James E Grunig -- Image Repair Theory and Corporate Reputation / William L Benoit -- The Institutionalization of Corporate Reputation / John C Lammers, Kristen Guth -- Experiencing the Reputational Synergy of Success and Failure through Organizational Learning / Timothy L Sellnow, Shari R Veil, Kathryn Anthony -- Relating Rhetoric and Reputation / ²yvind Ihlen -- Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation / Timothy Coombs -- Corporate Reputation and the Theory of Social Capital / Vilma Luoma-aho -- Attributes of Reputation. Corporate Attributes and Associations / Sabine Einwiller -- What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication / Juan Meng, Bruce K Berger -- Corporate Reputation and Workplace Environment / Hua Jiang -- Corporate Reputation and the Practice of Corporate Governance / Justin E Pettigrew, Bryan H Reber -- Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation / Pan Ji, Paul S Lieber -- Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View / Friederike Schultz -- Reputation or Financial Performance: Which Comes First? / Alexander V Laskin -- Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management / Robert L Heath -- Form Following Function: Message Design for Managing Corporate Reputations / Peter M Smudde, Jeffrey L Courtright -- Contexts of Reputation. Contrabrand: Activism and the Leveraging of Corporate Reputation / Jarol B Manheim, Alex D Holt -- Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications / Juan-Carlos Molleda, Rajul Jain -- Corporate Branding and Corporate Reputation / Esben Karmark -- Corporate Reputation and Corporate Speech / Robert Kerr -- Corporate Reputation Management and Issues of Diversity / Damion Waymer, Sarah Vanslette -- Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique / Rahul Mitra, Robert J Green, Mohan J Dutta -- The Power of Social Media and Its Infl uence on Corporate Reputation / Tina McCorkindale, Marcia W Distaso -- The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice / Magda Pieczka, Theodore E Zorn -- Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations / Jennifer L Bartlett, Josef Pallas, Magnus Frostenson -- Hidden Organizations and Reputation / Craig R Scott -- Communication Research and Evaluation. Corporate Reputation Measurement and Evaluation / Don W Stacks, Melissa D Dodd, Linjuan Rita Men -- Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation / Yungwook Kim, Jungeun Yang -- The Future of Communication Research in Corporate Reputation Studies / Craig E Carroll.
    Additional Edition: Print version: Handbook of communication and corporate reputation. Chicester, West Sussex, UK : Wiley-Blackwell, 2013 ISBN 1299402259
    Language: English
    Keywords: Electronic books. ; Handbooks and manuals.
    DOI: 10.1002/9781118335529
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118335529
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
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