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  • BVB  (25)
Type of Publication
Consortium
  • BVB  (25)
Language
  • 1
    UID:
    (DE-604)BV044359696
    Format: 1 Online-Ressource (xix,185 Seiten)
    ISBN: 9781317554912 , 1317554914
    Series Statement: Routledge new directions in public relations and communication research
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-138-84116-1
    Language: English
    Subjects: Economics , General works
    RVK:
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    Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung
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  • 2
    UID:
    (DE-604)BV042817403
    Format: xix,185 Seiten
    ISBN: 9781138841161
    Series Statement: Routledge new directions in public relations and communication research
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1
    Language: English
    Subjects: Economics , General works
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    Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung
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  • 3
    UID:
    (DE-604)BV049035419
    Format: xvi, 314 Seiten , Illustrationen
    ISBN: 9783030754006 , 9783030754037
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-030-75401-3
    Language: English
    Keywords: FIFA Frankreich 2019 ; Berichterstattung ; Journalismus ; Medien ; Aufsatzsammlung
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  • 4
    UID:
    (DE-604)BV043393591
    Format: 1 Online-Ressource
    ISBN: 9781118106686 , 1118106687 , 1283927551 , 9781283927550
    Note: "Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "-- , "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"-- , Includes bibliographical references and index
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Corporate Social Responsibility ; Strategisches Management ; Einführung
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 5
    UID:
    (DE-604)BV005333894
    Format: 231 S. , graph. Darst.
    ISBN: 0803915756
    Series Statement: People and communication. 12
    Language: English
    Subjects: Political Science , General works
    RVK:
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    Keywords: USA ; Presse ; Politik ; USA ; Medien ; Politik
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  • 6
    Online Resource
    Online Resource
    Cham : Springer International Publishing | Cham : Palgrave Macmillan
    UID:
    (DE-604)BV047463963
    Format: 1 Online-Ressource (XVI, 314 p)
    Edition: 1st ed. 2021
    ISBN: 9783030754013
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-75400-6
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-75402-0
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-75403-7
    Language: English
    Keywords: FIFA Frankreich 2019 ; Berichterstattung ; Journalismus ; Medien ; Aufsatzsammlung
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 7
    UID:
    (DE-604)BV040885905
    Format: 1 Online-Ressource (xii, 180 p.)
    Edition: Online-Ausgabe Available via World Wide Web
    ISBN: 9781444336290 , 9781444336450 , 9781118106655
    Note: Includes bibliographical references and index , "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--
    Additional Edition: Reproduktion von Coombs, W. Timothy Managing corporate social responsibility 2012
    Language: English
    Keywords: Corporate Social Responsibility ; Strategisches Management ; Einführung
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  • 8
    Book
    Book
    London u.a. : Harcourt Brace Jovanovich
    UID:
    (DE-604)BV009717902
    Format: IX, 255 S. , graph. Darst.
    ISBN: 0121875822
    Series Statement: Economic and social analysis of technology
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Unternehmenspolitik ; Technologie ; Innovation ; Technologiemanagement ; Innovationsmanagement ; Konferenzschrift
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  • 9
    Book
    Book
    Thousand Oaks, California : SAGE Publications, Inc
    UID:
    (DE-604)BV048357575
    Format: xv, 287 Seiten , Illustrationen , 24 cm
    Edition: Sixth edition
    ISBN: 9781071816646
    Content: "Crises occur every day: a viral outbreak threatens public health, a corporation lays off thousands of workers, an oil spill threatens an ecosystem. Such crisis can be devastating, resulting in tragic and sometimes fatal outcomes for individuals, organizations, the organizations' stakeholders, and even entire industries. Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research"--
    Note: Revised edition of the author's Ongoing crisis communication, [2019] , A need for more case management knowledge -- Risk as the foundation for crisis management and crisis communication -- The crisis mitigation process: building crisis-resistant and resilient organizations -- Crisis preparing: part I -- Crisis preparing: part II -- Recognizing crises -- Crisis responding -- Postcrisis concerns and epilogue
    Additional Edition: Erscheint auch als Online-Ausgabe, Adobe PDF ISBN 9781071816615
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816639
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816622
    Former: Vorangegangen ist
    Language: English
    Subjects: Economics
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    Keywords: Krisenmanagement ; Krise ; Kommunikation ; Unternehmen ; Krisenmanagement ; Kommunikation ; Krisenmanagement ; Öffentlichkeitsarbeit
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  • 10
    Online Resource
    Online Resource
    Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC : SAGE
    UID:
    (DE-604)BV046132322
    Format: 1 Online-Ressource (245 Seiten) , Illustrationen
    ISBN: 9781544308531
    Content: This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and ..
    Note: Includes bibliographical references and index , A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-452-21780-2
    Language: English
    Subjects: Economics , General works
    RVK:
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    Keywords: Unternehmen ; Kommunikation ; Krisenmanagement ; Fallstudiensammlung
    URL: Volltext  (URL des Erstveröffentlichers)
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