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  • Online Resource  (2)
  • Cartiere, Cameron  (1)
  • Coombs, Danielle Sarver
  • Falkheimer, Jesper
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  • Online Resource  (2)
  • Book  (2)
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  • 1
    Online Resource
    Online Resource
    Advertising in America : A Reference Handbook (2024)
    New York : Bloomsbury Academic | New York : Bloomsbury Publishing (US)
    Details
    UID:
    gbv_1891586491
    Format: 1 Online-Ressource (264 pages)
    Edition: 1st ed
    ISBN: 9798216170778
    Series Statement: Contemporary World Issues
    Content: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture
    Note: Preface 1: Background and History Introduction Advertising in Colonial America The Rise of Newspapers and Print Advertising The Emergence of Broadcast Advertising: Radio and Television The "Creative Revolution" of the 1960s Digital Advertising: Internet and Mobile Advertising in the 21st Century Conclusion References 2: Problems, Controversies, and Solutions Introduction Societal Problems and Issues - Funhouse Mirror or Window: How Advertising Informs Audience Views on the World - Advertising to Children - Selling "Vice" - Sex, Nudity, and Advertising Race, Racism, and Representation in Advertising Structural and Environmental Issues Legal and Ethical Issues Proposed Solutions - Regulations and Regulatory Bodies - Consumer Impact - Issue Advocacy - Diversity in Advertising Agencies Conclusion References 3: Perspectives Introduction Mentorship in Advertising Odun Ishola Who Cares about Advertising? Mark Szczepanik Creativity in Advertising. What Is It and Who Needs It? Michael Devlin The Power of Influencers Andy Lovrak Concert Advertising Trends for 2023 and Beyond Evan Bailey Balancing the Power Struggle between Data Privacy and Data Regulation Beth Egan The Importance of Multilingualism Carlos Mojica Depictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal 4: Profiles Introduction The Nineteenth Century: Legitimizing and Professionalizing Advertising in America - P.T. Barnum (1810-1891) - James (J.) Walter Thompson (1847-1928) - Francis Wayland Ayer (1848-1923) - Claude C. Hopkins (1866-1932) - Madam C.J. Walker (1867-1919) - Helen Lansdowne Resor (1886-1964) - Leo Burnett (1891-1971) The Twentieth Century: A New Age in American Advertising - David Ogilvy (1911-1999) - Howard Luck Gossage (1917-1969) - Phyllis Robinson (1921-2010) - Mary Wells Lawrence (1928- ) - Tom Burrell (1939- ) The Twenty-First Century: Embracing Diversity and Digital - Linda Kaplan Thaler (c. 1951- ) - Louis Carr (1956- ) - Luis Miguel Messianu (c. 1958- ) - Antonio Lucio (c. 1960- ) - Bernice Chao (c. 1985- ) Industry Organizations - Ad Council - American Advertising Federation (AAF) - American Association of Advertising Agencies (4A's) References 5: Data and Documents Introduction Data Understanding the Industry § Figure 5.1 Advertising Expenditures § Table 5.1 U.S. Biggest Advertisers § Figure 5.2 Social Media Usage by Platform § Figure 5.3 Facebook Usage § Figure 5.4 TikTok Usage Industry Trends § Figure 5.5 FTC Influencers § Figure 5.6 Digital Trends/Focus on Sustainability § Figure 5.7 Facebook Privacy Documents - Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021) - Document 5.2: Senator Blumenthal's Opening Statement (December 9, 2021) - Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021) - Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021) - Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021) - Document 5.6: Central Hudson Test (Supreme Court Decision) References 6: Resources Introduction Advertising History Creative Strategy, Tactics, and Execution Business and Strategy Brand Building Understanding Consumers Diversity in Advertising Traditional Media Digital, Social, and Mobile Media Ethics in Advertising Critiques and Culture Industry Insights Research, Databases, Archives, and Tools 7: Chronology Glossary Index About the Author Index , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
    Language: English
    DOI: 10.5040/9798216170778
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    UB Potsdam
  • 2
    Online Resource
    Online Resource
    ROUTLEDGE COMPANION TO ART IN THE PUBLIC REALM (2020)
    [S.l.] : ROUTLEDGE
    Details
    UID:
    gbv_1748688103
    Format: 1 online resource
    ISBN: 9780429833816 , 0429833814 , 0429833806 , 9780429833793 , 0429833792 , 9780429450471 , 0429450478 , 9780429833809
    Series Statement: Routledge art history and visual studies companions
    Content: 〈P〉〈STRONG〉PART I: 〈/STRONG〉〈STRONG〉Introduction〈/STRONG〉〈/P〉〈P〉1. Expanding Our Collective Imagination Through Public Art and Social Practice〈/P〉〈P〉〈EM〉Cameron Cartiere and Leon Tan〈/EM〉〈/P〉〈P〉〈STRONG〉PART II: 〈/STRONG〉〈STRONG〉Activation〈/STRONG〉〈/P〉〈P〉2. Towards a Public of 'the Otherwise'〈/P〉〈P〉〈EM〉Meenakshi Thirukode〈/EM〉〈/P〉〈P〉3. Japan's Rural Art Festivals: The Echigo-Tsumari Paradigm〈/P〉〈P〉〈EM〉Justin Jesty〈/EM〉〈/P〉〈P〉4. Shaking the Snow Globe and Changing the City〈/P〉〈P〉〈EM〉Melissa Laing〈/EM〉〈/P〉〈P〉5. Political Art and Metaphoric Exchange〈/P〉〈P〉〈EM〉Steven Cottingham〈/EM〉〈/P〉〈P〉6. Gardens and Grains: Design Activations in the Public Realm〈/P〉〈P〉〈EM〉Gretchen Coombs〈/EM〉〈/P〉〈P〉7. ACT: Activating City Transience〈/P〉〈P〉〈EM〉Maggie McCormick〈/EM〉〈/P〉〈P〉〈STRONG〉PART III: 〈/STRONG〉〈STRONG〉Social Justice〈/STRONG〉〈/P〉〈P〉8. Art as Protest: The Forced Eviction of the Shijhou and Sa'owac Urban Indigenous Tribes in Taiwan〈/P〉〈P〉〈EM〉Lu Pei-Yi〈/EM〉〈/P〉〈P〉9. Participation Problematises: Together in Violence〈/P〉〈P〉〈EM〉Anthony Schrag〈/EM〉〈/P〉〈P〉10. As If: An Embodied Account〈/P〉〈P〉〈EM〉Beatrice Catanzaro〈/EM〉〈/P〉〈P〉11. Quiet Gestures, Gift Exchange, and Public Formations: The Work of D.A.N.C.E. Art Club and Public Share〈/P〉〈P〉〈EM〉Lana Lopesi〈/EM〉〈/P〉〈P〉12. Surviving Institutionalised Care: Accessibility as Social Practice〈/P〉〈P〉〈EM〉Carmen Papalia〈/EM〉〈/P〉〈P〉〈STRONG〉PART IV: 〈/STRONG〉〈STRONG〉Memory and Identity〈/STRONG〉〈/P〉〈P〉13. Suspended Memory: Ebbs and Flows in Attempts at Memorialising in Post-Apartheid South Africa〈/P〉〈P〉〈EM〉Jay Pather〈/EM〉〈/P〉〈P〉14. The Double Act of Flower Time〈/P〉〈P〉〈EM〉Raqs Media Collective〈/EM〉〈/P〉〈P〉15. (In)famous: Contemporary Lessons from History's Heroes〈/P〉〈P〉〈EM〉Jennifer Wingate〈/EM〉〈/P〉〈P〉16. Public Art, Cultural Identity, and the River of Oblivion〈/P〉〈P〉〈EM〉José Quaresma〈/EM〉〈/P〉〈P〉17. Luanda's Emotional Geography〈/P〉〈P〉〈EM〉Fabio Vanin〈/EM〉〈/P〉〈P〉18. The Imaginary Institution of Place: Notes on Art-led Place-Making as Aesthetic, Social, and Temporal Engineering〈/P〉〈P〉〈EM〉Giusy Checola〈/EM〉〈/P〉〈P〉19. The Battle of Public Sculptures: On Three Sculptures in Hong Kong〈/P〉〈P〉〈EM〉Oscar Ho Hing-Kay〈/EM〉〈/P〉〈P〉20. Public Art, Gentrification, and the Preservation of Black and BrownUrban Identity: The Case of Little Haiti, Miami -- an Interview with Muralist Serge Toussaint〈/P〉〈P〉〈EM〉Martin Zebracki〈/EM〉〈/P〉〈P〉〈STRONG〉PART V: 〈/STRONG〉〈STRONG〉Ecology〈/P〉〈/STRONG〉〈P〉21. Digging in the World: Art and Emergent Forms for Living〈/P〉〈P〉〈EM〉Susanne Cockrell〈/EM〉〈/P〉〈P〉22. Landscape, Eco-Arts Practice, and Digital Technology in the Public Art Realm〈/P〉〈P〉〈EM〉Laura Lee Coles〈/EM〉〈/P〉〈P〉23. Changing Space〈/P〉〈P〉〈EM〉Lesia Prokopenko〈/EM〉〈/P〉〈P〉24. Ensemble Practices〈/P〉〈P〉〈EM〉Iain Biggs〈/EM〉〈/P〉〈P〉25. Public Art Visions and Possibilities: From the View of a Practising Artist〈/P〉〈P〉〈EM〉Betsy Damon〈/EM〉〈/P〉〈P〉26. A Compass Rose for the Anthropocene: New Maps for Old -- the Art of Transforming Cultures for Sustainable Futures〈/P〉〈P〉〈EM〉Beth Carruthers〈/EM〉〈/P〉〈P〉27. In the Time of Art with Policy: The Practice of Helen Mayer Harrison and Newton Harrison Alongside Global Environmental Policy Since the 1970s〈/P〉〈P〉〈EM〉Chris Fremantle, Anne Douglas, and Dave Pritchard〈/EM〉〈/P〉〈P〉28. The Harrisons' Practice in the Context of Global Environmental Policy and Politics from the 1960s to 2019: A Timeline〈/P〉〈P〉〈EM〉Chris Fremantle, Anne Douglas, and Dave Pritchard〈/EM〉〈/P〉〈P〉〈STRONG〉PART VI: 〈/STRONG〉〈STRONG〉Mapping Social Change〈/STRONG〉〈/P〉〈P〉29. Mapping Art in the Public Realm 2008-2018〈/P〉〈P〉〈EM〉Cameron Cartiere, Leon Tan, and Elisha Masemann (map design, Geo〈/EM〉〈EM〉ff Campbell)〈/P〉〈/EM〉
    Additional Edition: ISBN 1138325309
    Additional Edition: ISBN 9781138325302
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1138325309
    Language: English
    DOI: 10.4324/9780429450471
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    Stabi Berlin
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