Umfang:
XV, 220 S. : Ill.
ISBN:
0-8057-9832-3
,
0-8057-9833-1
Serie:
Twayne's evolution of modern business series 11
Inhalt:
"The story of Wal-Mart Stores is the stuff of legends: in 1945 a poor boy from a poor state opens a variety store in a small town in rural Arkansas and, through hard work, ingenuity, and a commitment to providing customers with low-priced, high-quality merchandise, goes on to create the largest retail operation in the United States. In just 30 years Sam Walton and his Wal-Mart Stores transformed mass merchandising and revolutionized the shopping habits and expectations of American consumers. Moreover, Walton himself - a modest, simple man devoted to family, community, and his employees and customers - so inspired the American people that he was awarded the Medal of Freedom. Upon his death in 1992 Walton left his family a fortune estimated at
Inhalt:
"This fascinating history of a man and his enterprise is adroitly chronicled by Sandra S. Vance and Roy V. Scott in Wal-Mart, the first scholarly study of Wal-Mart Stores and Sam Walton's remarkable career. Organizing their material chronologically, the authors trace Walton's evolving entrepreneurial style and mounting achievements, consistently linking the character of the man to the innovations he produced - starting with a tiny Ben Franklin variety store in 1945 and progressing to Walton's 5 & 10, Walton's Family Centers, and finally Wal-Mart Stores in the ensuing decades. Readers gain a wealth of insights into the history of American retailing and reach a solid understanding of the elements contributing to Wal-Mart's success: the steadfast dedication to customer service, the sophisticated mechanisms for keeping overhead low, the company policies designed to engender loyalty from employees and customers alike. Given particular emphasis are the factors that led to Wal-Mart's 1990-91 victory over its chief rivals, K mart and Sears, in becoming the nation's leading retailer; also highlighted is the issue of Wal-Mart's impact on the communities it serves and the small businesses therein." "Wal-Mart will hold the interest of students and scholars, of retailing executives and general readers, from first page to last."--BOOK JACKET
Sprache:
Englisch
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