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    Book
    The handbook of international advertising research (2014)
    Chichester [u.a.] : Wiley-Blackwell
    Details
    UID:
    gbv_769564801
    Format: XXXII, 623 S. , graph. Darst.
    ISBN: 9781444332377
    Series Statement: Handbooks in communication and media
    Note: Literaturangaben , Enth. 28 Beitr
    Additional Edition: Erscheint auch als Online-Ausgabe Handbook of international advertising research Chichester : Wiley-Blackwell, 2014 ISBN 1118378466
    Additional Edition: ISBN 1118378490
    Additional Edition: ISBN 1306403510
    Additional Edition: ISBN 9781118378496
    Additional Edition: ISBN 9781118378465
    Additional Edition: ISBN 9781306403511
    Language: English
    Subjects: Economics , General works
    RVK:
    QP 611
    RVK:
    QP 680
    RVK:
    QP 630
    RVK:
    AP 17200
    Keywords: Werbeforschung ; Werbung ; Internationales Marketing ; Aufsatzsammlung
    URL: Cover
    URL: Inhaltsverzeichnis
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