Format:
Online-Ressource (542 p.)
Edition:
Online-Ausg.
ISBN:
9781849800136
Content:
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization
Note:
Description based upon print version of record
,
Cover; Copyright; Contents; Contributors; Acknowledgements; Glossary; 1 Islamic marketing: an introduction and overview; PART I MORALITY AND THE MARKETPLACE; 2 Islamic ethics and marketing; 3 Fatwa rulings in Islam: a Malaysian perspective on their role in Muslim consumer behaviour; 4 Investment, fashion and markets in the Muslim world; PART II MUSLIM CONSUMPTIONSCAPES; 5 Gender and privacy in Arab Gulf states: implications for consumption and marketing; 6 Being fashionable in today's Tunisia: what about cultural identity?
,
7 Consumer acculturation in situ: the continuing legacy of French colonization in North Africa8 Lifestyles of Islamic consumers in Turkey; 9 The impact of Islam on food shopping and consumption patterns of Muslim households; 10 Understanding preference formation of functional food among Malaysian Muslims; PART III MARKETING PRACTICES; 11 Market-orientation and Islamic business practices in Malaysia; 12 An international marketing strategy perspective on Islamic marketing; 13 Islamic banking: the convergence of religion, economic self-interest and marketing
,
14 Market segmentation and buying behaviour in the Islamic financial services industry15 Customer-based brand equity of Islamic banks in Bahrain: an empirical investigation; 16 Islam and corporate social responsibility in the Arab world: reporting and discourse; 17 Exploring marketing strategies for Islamic spiritual tourism; 18 A digital media approach to Islamic marketing; PART IV GLOBALIZATION, POLITICS AND RESISTANCE; 19 Serving God through the market: the emergence of Muslim consumptionscapes and Islamic resistance
,
20 The Arab consumer boycott of American products: motives and intentions21 Moments of departure, moments of arrival: how marketers negotiate transnationalism in Muslim markets; 22 Cultural diplomacy and the United Arab Emirates: the emergence of a sovereign wealth fund nation on the international art world stage; 23 The future of Islamic branding and marketing: a managerial perspective; 24 Islam, consumption and marketing: going beyond the essentialist approaches; Index;
Additional Edition:
9780857936028
Additional Edition:
Print version Handbook of Islamic Marketing
Language:
English
Keywords:
Electronic books
Bookmarklink
