UID:
kobvindex_INT0002388
Format:
398 pages
,
illustrations (black and white)
,
23 cm
Edition:
Updated 4th edition (version 4.2), 20th anniversary edition
ISBN:
9780881792126
,
0881792128
Content:
"Long the preserve of trained specialists alone, typography is a territory opened now to everyone equipped with a computer. For millions of people around the globe, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. The Elements of Typographic Style is far more than a style guide. It is also a brief history of typographic art, a lucid and compact encyclopedia of orthographic symbols, concepts and traditions, and a highly entertaining, richly informative tour of the technologies employed, both old and new. In all, it is a thoughtful and insightful, fresh and yet authoritative desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication. To readers, it offers a new dimension of reading: a deeper appreciation of letters and a deeper understanding of what they mean. For students and practitioners of the graphic arts, it has become, as Hermann Zapf initially proposed, 'the Typographers' Bible.'"
Content:
"When the first edition of this book appeared, in 1992, its status as a classic was recognized at once by both conservatives and members of the avant garde. It rapidly became and has remained the standard reference in its field. Typography, however, refuses to stand still. A second edition, substantially enlarged, appeared in 1996, and a third in 2004. This is the fourth edition - the best and most complete version yet - fully revised, enlarged and reset in 2012, and further updated in 2015. It is a work that ties the latest technological developments to ancient knowledge of the craft."
Note:
PREVIOUS EDITIONS: 1st edition, 1992 ; 2nd edition, 1996; 3rd edition, 2004 ; 4th edition first published 2012
,
Foreword -- Historical synopsis -- The grand design -- Rhythm and proportion -- Harmony and counterpoint -- Structural forms and devices -- Analphabetic symbols -- Choosing and combining type -- Historical interlude -- Shaping the page -- The state of the art -- Grooming the font -- Prowling the specimen books -- Appendix A: The working alphabet -- Appendix B: Glossary of characters -- Appendix C: Glossary of terms -- Appendix D: Type designers -- Appendix E: Typefoundries -- Afterword to the fourth edition -- Further reading -- Index. -- Provided by publisher
Language:
English
Keywords:
Handbooks and manuals
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