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  • 1
    Book
    Book
    The SAGE handbook of social media marketing / (2022)
    Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne :Sage,
    Details
    UID:
    almahu_BV048377110
    Format: xxvii, 513 Seiten : , Illustrationen, Diagramme.
    ISBN: 978-1-5297-4378-4
    Series Statement: Sage reference
    Note: wird zusammen mit SAGE handbook of digital marketing auch als Paket unter der ISBN 9781529752168 angeboten, UB ER-N 09.08.2022
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-5297-8249-3
    Language: English
    Subjects: Economics
    RVK:
    QP 650
    Keywords: Marketing ; Social Media ; Aufsatzsammlung ; Aufsatzsammlung
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033756029&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    The SAGE Handbook of Social Media Marketing/ (2022)
    London :SAGE Publications Ltd,
    Details
    UID:
    almahu_9949593724002882
    Format: 1 online resource (513 pages) : , illustrations.
    ISBN: 9781529782493
    Content: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing; Part 2: Methodologies and Theories in Social Media; Part 3: Channels and Platforms in Social Media; Part 4: Tools, Tactics, and Techniques in Social Media Marketing; Part 5: Management and Metrics in Social Media; and Part 6: Ethical Issues in Social Media.
    Additional Edition: Print version : ISBN 9781529743784
    Language: English
    URL: SAGE Knowledge
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    HU Berlin
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