Format:
Online-Ressource (xiii, 171 p)
Edition:
Online-Ausg. Amsterdam Elsevier Science & Technology 2010 Electronic reproduction; Mode of access: World Wide Web
ISBN:
0123849098
,
0123849101
,
9780123849090
,
9780123849106
Series Statement:
Elsevier insights
Content:
Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing
Content:
Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing
Note:
Includes bibliographical references
,
Cover; Marketing Island Destinations: Concepts and Cases; Copyright; Table of Contents; Preface; Foreword; Contributors; Chapter 1 Small Island Developing States: Issues and Prospects; Introduction; Definitions of SIDS; Traditional Perspectives on SIDS; New Perspectives on Small Island Developing States; Tourism Flows to SIDS - Implications for Competitiveness and Destination Marketing; Conclusion; Chapter 2 Strategic Destination Marketing: The Key to a Competitive Advantage; Introduction; A Changing Global Marketplace; A Strategic Marketing Response; Conclusion
,
Chapter 3 Rebranding Norfolk Island - Is it Enough to Rebuild Visitor Numbers?Previous Research; Generations; The Norfolk Island Tourism Industry; Rebranding Norfolk Island; Conclusion; Discussion Questions; Chapter 4 British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach; Introduction; Mauritius: Key and Star of the Indian Ocean; Theoretical Framework; Conclusion; Discussion Questions; Chapter 5 Market Positioning: The Case of Barbados; Introduction; Market Positioning; Product Differentiation; Tourism Development in Barbados; Barbados' Attributes and Image
,
Destination Attributes/Marketing Policy ConvergenceConclusion; Discussion Questions; Chapter 6 Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus; Introduction; The Competitive Destination; Background of Political Dispute in Cyprus; An Overview of Tourism in the Island of Cyprus; Tourism Development in North Cyprus and Available Potential Segments; Current Trends in North Cyprus; Marketing North Cyprus; Future Directions; Conclusions; Discussion Questions; Chapter 7 E-Marketing: An Evaluation of Tobago's Official Tourism Website
,
IntroductionTourism Development in Tobago; The Changing Role of DMOs; Destination Websites as an Online Marketing Tool; Evaluating the Tobago Website; Recommendations and Conclusion; Discussion Questions and Exercises; Chapter 8 Strategic Destination Marketing, Nagigi Style: Olivia's Homestay in Fiji; Introduction; Case Study: Olivia's Homestay; Strategic Destination Marketing, Nagigi Style: Kere Kere, Intuition and Initiative; Summary; Key Issues; Discussion Questions; Chapter 9 Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands; Introduction
,
Tourism Development in Hawai'iPost-War Tourism and the Kama'aina Elite; Tourism in Hawai'i Today; Marketing Hawai'i: The HVCB and the HTA; A New Paradigm and the State of Hawai'i; Local Voices: A New Kind of Tourism; Conclusions; Discussion Questions; Chapter 10 St Kitts and Nevis Marketing Strategies; Introduction; Tourism Development and Marketing in SKN; Marketing and Promotional Strategies for St Kitts; Branding St Kitts; Marketing Niche Products in St Kitts; Marketing the Events Segment in St Kitts; Strategic Partnerships in Destination Marketing for St Kitts
,
Tourism Development in Nevis
,
Electronic reproduction; Mode of access: World Wide Web
Additional Edition:
Print version Marketing Island Destinations Concepts and Cases
Language:
English
Subjects:
Economics
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
Bookmarklink
