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  • 2005-2009  (2)
  • Political Science  (1)
  • Economics  (1)
  • Markenpolitik  (1)
  • Staatsangehörigkeit  (1)
  • Licensed  (2)
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Language
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  • 2005-2009  (2)
Year
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Subjects(RVK)
  • Political Science  (1)
  • Economics  (1)
  • Law  (1)
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  • Licensed  (2)
  • 1
    Online Resource
    Online Resource
    Handbook on brand and experience management (2008)
    Cheltenham, U.K ; Northampton, Mass : Edward Elgar
    Details
    UID:
    b3kat_BV047923388
    Format: 1 Online-Ressource (x, 328 Seiten) , ill
    ISBN: 9781848446151
    Note: Title from cover. - Includes bibliographical references and index , pt. 1. Concepts and frameworks of brand management -- pt. 2. Managerial concepts -- pt. 3. Concepts and frameworks of experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner perspectives , This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices
    Additional Edition: Erscheint auch als Druckausgabe ISBN 1847200079
    Additional Edition: Erscheint auch als Druckausgabe ISBN 9781847200075
    Language: English
    Subjects: Economics
    RVK:
    QP 624
    Keywords: Markenpolitik ; Erfahrungsgut ; Marketingstrategie ; Verbraucher ; Psychologie ; Markenpolitik ; Verbraucherverhalten ; Aufsatzsammlung ; Aufsatzsammlung
    DOI: 10.4337/9781848446151
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
    URL: FULL  ((Currently Only Available on Campus))
    Library Location Call Number Volume/Issue/Year Availability
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    Online Access
    Open Access Request
    Stabi Berlin
    Berlin International
    UB Potsdam
    BTU Cottbus
  • 2
    Online Resource
    Online Resource
    Citizenship and nationhood in France and Germany (1)
    [Cambridge] : Harvard University Press
    Details
    UID:
    b3kat_BV047824861
    Format: 1 Online-Ressource (XII, 270 Seiten)
    ISBN: 9780674028944
    Content: The difference between French and German definitions of citizenship is instructive-and, for millions of immigrants from North Africa, Turkey, and Eastern Europe, decisive. Rogers Brubaker shows how this difference-between the territorial basis of the French citizenry and the German emphasis on blood descent-was shaped and sustained by sharply differing understandings of nationhood, rooted in distinctive French and German paths to nation-statehood
    Additional Edition: Elektronische Reproduktion von Brubaker, Rogers Citizenship and nationhood in France and Germany Cambridge, Massachusetts : Harvard University Press, 1992 ISBN 0-674-13177-0
    Additional Edition: ISBN 0-674-13178-9
    Language: English
    Subjects: Political Science , Law
    RVK:
    MD 4600
    RVK:
    MG 11060
    RVK:
    MG 11065
    RVK:
    PL 378
    Keywords: Frankreich ; Staatsangehörigkeitsrecht ; Deutschland ; Deutschland ; Staatsangehörigkeit ; Einwanderung ; Nationalstaat ; Frankreich ; Geschichte ; Deutschland ; Staatsbürger ; Frankreich ; Geschichte ; Frankreich ; Staatsangehörigkeit ; Deutschland ; Deutschland ; Staatsangehörigkeit ; Einwanderung ; Nationalstaat ; Frankreich ; Geschichte
    DOI: 10.4159/9780674028944
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Brubaker, Rogers 1956-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Open Access Request
    FU Berlin
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