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  • BSZ  (969)
  • English  (969)
Type of Material
Consortium
  • BSZ  (969)
  • GBV  (383)
Language
  • 1
    UID:
    (DE-627)1810868718
    In: Workshop on Requirement Management in Enterprise Systems Projects (2. : 2021 : Online), SE-SE 2021: Software Engineering 2021 satellite events - workshops and tools & demos, [Aachen, Germany] : [RWTH Aachen], 2021, (2021)
    In: year:2021
    Language: English
    URL: Volltext  (kostenfrei)
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  • 2
    UID:
    (DE-627)1571188002
    Format: vi, 147 Seiten , Illustrationen
    Note: Dissertation Universität des Saarlandes 2018
    Additional Edition: Erscheint auch als Online-Ausgabe Müller, Jan-Steffen Regularity aspects of a higher-order variational approach to the denoising and inpainting of images with TV-type energies Saarbrücken, 2017
    Language: English
    Keywords: Hochschulschrift
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  • 3
    UID:
    (DE-627)1165781239
    Format: VIII, 75 S. , graph. Darst., Kt.
    Series Statement: ZMT contribution 11
    Note: Zugl.: Bremen, Univ., Diss., 1998
    Language: English
    Keywords: Sumatra ; Korallenriff ; Meeresökologie ; Umweltbelastung ; Umweltschaden ; Hochschulschrift
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  • 4
    UID:
    (DE-627)1792740158
    Format: 1 Online-Ressource (11 p)
    Content: Event marketing is considered a relatively novel marketing tool. In contrast to conventional communication strategies, event marketing features the active participation of target groups in the communication process. This feature in particular has not been subject to sophisticated empirical studies so far. In this article, based on research findings about attitude toward the advertisement, a model for the explanation of the effects of flow experience during marketing events is developed and tested with partial least squares structural equation modeling. The results suggest that the particular advantage of event marketing can be used successfully to influence the brand image
    Note: In: Journal of Advertising Research, March 2008 , Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt
    Language: English
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  • 5
    UID:
    (DE-627)1836036647
    Format: 1 Online-Ressource (18 p)
    Content: Unter Rückgriff auf ausgewählte Prämissen der Service-Dominant Logic (SDL) werden die Erkenntnisse der etablierten modernen und der soziokulturellen Markenforschung strukturiert. Da die SDL eine Integration dieser Ansätze ermöglicht, entsteht eine neue, holistische Perspektive auf das Markenphänomen. Auf dieser Basis werden Ansatzpunkte für eine soziokulturell integrierte Markenführung entwickelt, die neben den Interaktionen von Unternehmen und Konsumenten explizit deren soziales und kulturelles Umfeld berücksichtigt. Drawing on selected premises of service-dominant logic (S-D logic), this article structures the findings of established modern and sociocultural branding research. Since S-D logic allows for the integration of these two approaches, a new holistic perspective on the brand phenomenon emerges. From this basis we derive starting points to developing a concept of socio-culturally integrated brand management. Such a concept explicitly considers the social and cultural environment accompanying company-consumer interactions
    Note: In: Die Betriebswirtschaft, 73 (2), 143-160 , Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 17, 2012 erstellt
    Language: English
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  • 6
    Book
    Book
    Philadelphia : Lippincott
    UID:
    (DE-627)131599526
    Format: XI, 468 S , Ill , 25 cm
    Edition: 2. ed.
    ISBN: 0397549628
    Note: Includes bibliographical references and index
    Language: English
    Keywords: Physikalische Therapie ; Kind
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  • 7
    Online Resource
    Online Resource
    [S.l.] : SSRN
    UID:
    (DE-627)1791752314
    Format: 1 Online-Ressource (12 p)
    Content: Event-brand congruence is crucial for the success of event marketing and sponsorship. However, a number of different approaches to measure the construct have been used. Additionally, there is no agreement on the main drivers of global congruence judgments. The present research addresses these issues. Results show that measuring global congruence with either single-item or multiple-item measures leads to different results and interpretations. Semantic differentials appear to be least suited in this respect. Regarding single-items measures, reasons pro and con their use are identified. Moreover, results show that image-based, functional-based, and user-based congruence should be considered jointly as important antecedents of global event-brand congruence
    Note: Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt
    Language: English
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  • 8
    UID:
    (DE-627)635370581
    Format: graph. Darst.
    ISBN: 9783834925138
    In: Stand und Perspektiven der Eventforschung, Wiesbaden : Gabler, 2010, (2010), Seite 151-165, 9783834925138
    In: year:2010
    In: pages:151-165
    Language: English
    Keywords: Aufsatz im Buch
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  • 9
    Online Resource
    Online Resource
    La Vergne : Birlinn
    UID:
    (DE-627)183843559X
    Format: 1 online resource (229 pages)
    ISBN: 9781788855365
    Content: Cover -- Title -- Copyright -- Contents -- Map -- 1 The Magnetism of Boats -- 2 The Steam Drifter -- 3 The Moray Firth Scaffie -- 4 The Plumb-Ended Fifie -- 5 The Ultimate Sailing Drifter? -- 6 Versatile Motor Fishing Vessels -- 7 The Herring Fishing - A New Method -- 8 The Deep-Sea Trawler - Coal and Oil -- 9 A Boat to Take a Salmon -- 10 From Working Craft to Yacht Design -- 11 St Ayles Skiff - A Rowing Revival -- 12 The Baldie of Leith -- 13 Craft of the Eyemouth Disaster -- 14 The Gabbert and the Puffer -- 15 Maids of the Lochs -- 16 Yachts of Watson, Mylne and Fife -- 17 Yachts of Robertsons', McGruers' and Others -- 18 The Ring Netters of Girvan - Working Boats of Yacht Finish -- 19 The Whammel of the Solway Firth - Fit for Purpose -- 20 The Line-Skiffs and the Drontheim - The North Channel -- 21 The Curach - A Skin on Timber Bones -- 22 The Loch Fyne Skiff - Sailing for Work and for Pleasure -- 23 A Yacht Derived from a Working Boat -- 24 Racing Skiffs - Mull, Oban and Tiree -- 25 Jacobite, Dawn Treader and Other Creel Boats -- 26 The Birlinn - Lost and Maybe Found -- 27 The Role of the Lighthouse-Tender -- 28 Craft by the Stewarts of Grimsay -- 29 Sgoth Niseach - The Seaboat of North Lewis -- 30 The Racing Dinghies of Plockton -- 31 Bàta Gheàrrloch and the Loch Broom Post Boat -- 32 Coigach - An Ideal Inshore Boat? -- 33 Northwest Mainland and the Hard Cost of Fish -- 34 The Yoles of the North Coast and South Isles -- 35 The Westray Skiff and the Fair Isle Yole 288 297 308 311 -- 36 From the Ness Yole to the Sixareen -- 37 A Ballad of Boats? -- Further Reading -- Index.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: 9781780277905
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781780277905
    Language: English
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  • 10
    Online Resource
    Online Resource
    New York : The History Press
    UID:
    (DE-627)798648600
    Format: Online-Ressource (257 p)
    Edition: Online-Ausg.
    ISBN: 9780752499116
    Series Statement: Folk Tales
    Content: Western Isles Folk Tales is a comprehensive collection of stories from the geographical span of the long chain of islands known as The Outer Hebrides. Some are well-known tales and some have been collected by the author but all are retold in the natural voice of a local man. You will find selkies and water-horses and encounter the blue-men of the stream who test the eloquence of mariners who venture into the tidal streams around the Shiant Islands. There are tales from islands now uninhabited, like the archipelago of St Kilda and their yarns from bustling harbours. So grab a copy and dive in
    Note: Description based upon print version of record , Cover; Title; Acknowledgements; Contents; Introduction; 1 Barra Head to Eriskay; 2 South Uist; 3 Benbecula to Grimsay; 4 Orth Uist and Outlying Islands; 5 Harris and Outlying Islands; 6 Ewis and Outlying Islands; A Note on the Sources; Appendix; Copyright
    Additional Edition: 9780750957946
    Additional Edition: 9780752499116
    Additional Edition: Print version Western Isles Folk Tales
    Language: English
    Keywords: Electronic books
    URL: Volltext  (lizenzpflichtig)
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