Format:
1 Online-Ressource (XVI, 348 S.)
,
Ill., graph. Darst.
ISBN:
9783540408710
,
9783540694472
Series Statement:
Springer-Lehrbuch
Note:
Literaturverz. S. 313 - 337
Language:
German
Subjects:
Economics
Keywords:
Handelsbetrieb
;
Marketing
DOI:
10.1007/978-3-540-69447-2
Author information:
Ahlert, Dieter 1944-
Author information:
Kenning, Peter 1970-
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