Format:
Online-Ressource (xvi, 164 p)
Edition:
1st ed
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
ISBN:
1403982864
,
1403966354
Series Statement:
New Directions in Latino American Cultures S
Content:
Tourism, in Mexico, became official business by 1929. This book presents tourism as the leading and influential facet of the post-revolutionary modernization programme, and examines how it fostered nationalism and unity, and emerged as a form of foreign policy. The book chronicles how the industry emerged and shaped Mexican culture and politics
Note:
Includes bibliographical references (p. [153]-158) and index
,
Cover; Contents; Illustrations; Note on Currency; Acknowledgments; Abbreviations for Tourism-Related Organizations; Introduction; 1 Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929; 2 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930-1935; 3 Motoring to Mexico: Highways, Hotels, and Lo Mexicano, 1936-1938; 4 "Vacationing with a Purpose": Tourism Promotion on the Eve of World War II; 5 Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico; Epilogue; Appendix A; Notes; Bibliography; Index
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
ISBN 9781403966353
Additional Edition:
Print version The Development of Mexico's Tourism Industry : Pyramids by Day, Martinis by Night
Language:
English
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