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  • 1
    Book
    Book
    Introduction to econometrics (2012)
    Boston [u.a.] : Pearson
    Details
    UID:
    b3kat_BV037293440
    Format: 827 S. , Ill., graph. Darst.
    Edition: 3. ed., global [internat.] ed.
    ISBN: 9781408264331 , 1408264331
    Series Statement: The Pearson series in economics
    Language: English
    Subjects: Economics , Mathematics
    RVK:
    QH 300
    RVK:
    QH 310
    RVK:
    SK 980
    Keywords: Ökonometrie ; Lehrbuch ; Lehrbuch ; Glossar enthalten ; Lehrbuch ; Einführung ; Textbooks
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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  • 2
    Book
    Book
    The strategy process : concepts, contexts, cases (2014)
    Harlow , Munich [u.a.] : Pearson Education
    Details
    UID:
    gbv_741081415
    Format: XXI, 722 S , graph. Darst.
    Edition: 5. ed.
    ISBN: 9780273716280
    Series Statement: Always learning
    Language: English
    Subjects: Economics
    RVK:
    QP 320
    RVK:
    QP 360
    Keywords: Lehrbuch ; Fallstudie ; Textbooks ; Case studies
    URL: Inhaltsverzeichnis
    Author information: Ghoshal, Sumantra 1948-2004
    Author information: Lampel, Joseph
    Author information: Mintzberg, Henry 1939-
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  • 3
    Online Resource
    Online Resource
    Introduction to business / (2018)
    Houston, TX, USA :OpenStax, Rice University,
    Details
    UID:
    kobvindex_INT0005218
    Format: 1 electronic resource ([x], 732 pages) : , illustrations (colour).
    Edition: web version is continually updated.
    ISBN: 9781593995485 , 1593995482 , 9781947172548 , 1947172549 , 9781947172555 , 1947172557
    Content: MACHINE-GENERATED SUMMARY NOTE: "'Introduction to Business' covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond."
    Note: EDITORIAL NOTE: for updated versions, errata list, and additional online resources, please refer to web version.
    Language: English
    Keywords: Textbooks
    URL: FULL
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    Online Resource
    Berlin International
  • 4
    Online Resource
    Online Resource
    Introduction to intellectual property / (2021)
    Houston, TX, USA :OpenStax, Rice University,
    Details
    UID:
    kobvindex_INT0005226
    Format: 1 electronic resource ([vi], 163 pages) : , illustrations (chiefly colour).
    Edition: web version is continually updated.
    ISBN: 9781951693350 , 1951693353 , 9781711493794 , 1711493791 , 9781951693343 , 1951693345
    Uniform Title: The intangible advantage : understanding intellectual property in the new economy.
    Content: MACHINE-GENERATED SUMMARY NOTE: "'Introduction to Intellectual Property' provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references. 'Introduction to Intellectual Property' was originally developed by the Michelson 20MM Foundation, released under the title 'The Intangible Advantage'."
    Note: EDITORIAL NOTE: derived from: The intangible advantage : understanding intellectual property in the new economy / David Kline. Los Angeles : Michelson 20MM Foundation, 2016. , EDITORIAL NOTE: for updated versions, errata list, and additional online resources, please refer to web version. , EDITORIAL NOTE: Senior contributing authors: * David Kline, Pulitzer Prize-nominated journalist * David Kappos, Former Director, United States Patent and Trademark Office Contributing authors: * Kerry L. Bundy, Faegre Drinker * Randall E. Kahnke, Faegre Drinker * Robert G. Krupka, Krupka Law Group
    Language: English
    Keywords: Textbooks
    URL: FULL
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    Online Resource
    Berlin International
  • 5
    Book
    Book
    Economics for managers (2008)
    Mason, OH, USA : Thompson South-Western
    Details
    UID:
    kobvindex_INT0003183
    Format: xv, 734, 6, 11, 2, 10 pages , illustrations , 25.5 x 20.5 cm
    Edition: 11th edition, international student edition
    ISBN: 9780324539424 , 0324539428
    Content: "Packed with powerful examples from actual managers, Economics For Managers, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Economics For Managers equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand."
    Note: INTRODUCTION : Introduction and goals of the firm ; Fundamental economic concepts ; Differential calculus techniques in management -- DEMAND AND FORECASTING : Demand analysis ; Estimating demand ; Problems in applying the linear regression model ; Business and economic forecasting ; Managing exports -- PRODUCTION AND COST : Production economics ; Maximization of production output subject to a cost constraint ; Cost analysis ; Long-run costs with a Cobb-Douglas production function ; Applications of cost theory ; Mass customization and the learning curve -- PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS : Prices, output, and strategy: pure and monopolistic competition ; Price and output determination: monopoly and dominant firms ; Price and output determination: oligopoly ; Best-practice tactics: game theory ; Entry deterrence and accommodation games ; Pricing techniques and analysis -- ORGANIZATIONAL ARCHITECTURE AND REGULATION : Contracting, governance, and organizational form ; Auction design and information economics ; Government regulation ; Long-term investment analysis -- APPENDIXES : The time value of money ; Tables ; Check answers to selected end-of-chapter exercises -- Index -- WEB APPENDIXES : Consumer using indifference curve analysis ; International parity conditions ; Production decisions and linear programming ; Capacity planning and pricing against a low-cost competitor--a case study ; Pricing of joint products and transfer pricing ; Decision under risk and uncertainty
    Language: English
    Keywords: Textbooks
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  • 6
    Book
    Book
    Marketing management : knowledge and skills (2013)
    New York, USA : McGraw-Hill/Irwin
    Details
    UID:
    kobvindex_INT0002000
    Format: xvii, 796 pages , illustrations , 26 cm
    Edition: 11th edition, international edition
    ISBN: 9780071315555 , 0071315551
    Content: "Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout."
    Note: EDITORIAL NOTE: previous edition published 2011
    Language: English
    Keywords: Textbooks
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  • 7
    Book
    Book
    The management and control of quality (2008)
    Mason, OH, USA : Cengage
    Details
    UID:
    kobvindex_INT0002394
    Format: xxii, 768, [38] pages , illustrations , +1 CD-ROM , 26 cm.
    Edition: 7th edition
    ISBN: 9780324382358 , 0324382359
    Content: "Prepare for success in quality management today with this leading text's focus on the fundamental principles and emphasis on high performance management practices, such as those reflected in the Baldrige Criteria. Experienced leaders in the fields of quality management, these authors. Look no further for definitive resource for authoritative coverage of ISO 9000 certification, Six Sigma, and the U.S. Malcolm Baldrige National Quality Award standards. A wealth of current examples from leading organizations reflect quality throughout the world as they emphasize the practical aspects of the book's managerial focus and pertinent technical topics. You can efficiently prepare to become an ASQ Certified Quality Manager as this edition covers most of the Body of Knowledge required for ASQ certification. It's everything you need, now and throughout your career, to ensure quality management success."
    Language: English
    Keywords: Textbooks
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  • 8
    Book
    Book
    An introduction to statistical learning : with applications in R (2017)
    New York, NY, USA : Springer
    Details
    UID:
    kobvindex_INT0003045
    Format: xiv, 426 pages , illustrations , 24.5 x 16.5 cm
    Edition: 8th printing, corrected
    ISBN: 9781461471370 , 1461471370
    Series Statement: Springer texts in statistics (Vol. 103).
    Content: "An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines, clustering, and more. Color graphics and real-world examples are used to illustrate the methods presented. Since the goal of this textbook is to facilitate the use of these statistical learning techniques by practitioners in science, industry, and other fields, each chapter contains a tutorial on implementing the analyses and methods presented in R, an extremely popular open source statistical software platform. Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra."
    Note: INDEX NOTE: includes index. , Preface -- Introduction -- Statistical Learning -- Linear Regression -- Classification -- Resampling Methods -- Linear Model Selection and Regularization -- Moving Beyond Linearity -- Tree-Based Methods -- Support Vector Machines -- Unsupervised Learning -- Index
    Language: English
    Keywords: Textbooks
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  • 9
    Book
    Book
    International economics (2014)
    Harlow, UK : Pearson
    Details
    UID:
    kobvindex_INT0002070
    Format: 487 pages , illustrations, map , 28 cm
    Edition: 6th edition, Pearson new international edition
    ISBN: 9781292023380 , 1292023384
    Content: " A principles-level introduction to international economics that is accessible to all majors. This book is also suitable for readers interested in the field of international economics. International Economics uses a rich array of case studies to illuminate economic institutions and policies as well as recent developments in the global economy-without readers having to rely on a prerequisite knowledge of higher-level math. Further, the book's flexible approach-with self-contained chapters and comprehensive coverage-allows instructors to adapt the text easily to a wide range of syllabi. The sixth edition preserves the organization and coverage of the fifth edition and adds a number of updates and enhancements. All tables and graphs have been updated and every chapter begins with a list of student learning outcomes. Chapter 13, The United States in the World Economy, is heavily revised and refocused towards U.S. international economic relations, including NAFTA, but adds material on other trade agreements, including a new case study on preferential agreements such as the African Growth and Opportunity Act."
    Note: EDITORIAL NOTE: previous edition published 2011 by Addison-Wesley, Boston, MA, USA , INDEX NOTE: includes index.
    Language: English
    Keywords: Textbooks
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  • 10
    Book
    Book
    Foundations of business / (2015)
    Stamford, CT, USA :Cengage,
    Details
    UID:
    kobvindex_INT0000936
    Format: 1 volume (various pagings) : , illustrations ; , 28 cm.
    Edition: 4th edition.
    ISBN: 9781285193946 (pbk.) , 1285193946 (pbk.)
    Content: MACHINE-GENERATED SUMMARY NOTE: "FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world."
    Language: English
    Keywords: Textbooks
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