Kooperativer Bibliotheksverbund

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Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)

ISBN: 981-10-8818-7

Series Statement: Management for professionals.

Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English

Additional Edition: print version ISBN 9789811088179

Language: English

Subjects: Economics

Keywords: Handbooks and manuals ; Electronic books

DOI: 10.1007/978-981-10-8818-6

URL: Volltext  (kostenfrei)

URL: Volltext  (kostenfrei)

URL: http://dx.doi.org/10.1007/978-981-10-8818-6

URL: kostenfrei

URL: lizenzpflichtig

URL: FULL

URL: Full-text  ((OIS Credentials Required))

URL: ProQuest Ebook Central

URL: SpringerLink

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Format: 1 online resource (xiv, 433 pages) : , digital, PDF file(s).

ISBN: 1-108-91195-1 , 1-108-91921-9

Series Statement: Social Sciences

Content: Carceral logics permeate our thinking about humans and nonhumans. We imagine that greater punishment will reduce crime and make society safer. We hope that more convictions and policing for animal crimes will keep animals safe and elevate their social status. The dominant approach to human-animal relations is governed by an unjust imbalance of power that subordinates or ignores the interest nonhumans have in freedom. In this volume Lori Gruen and Justin Marceau invite experts to provide insights into the complicated intersection of issues that arise in thinking about animal law, violence, mass incarceration, and social change. Advocates for enhancing the legal status of animals could learn a great deal from the history and successes (and failures) of other social movements. Likewise, social change lawyers, as well as animal advocates, might learn lessons from each other about the interconnections of oppression as they work to achieve liberation for all. This title is also available as Open Access on Cambridge Core.

Note: Title from publisher's bibliographic system (viewed on 07 Apr 2022). , Paula Tarankow, "Race and the carceral logics in the history of the American Animal Welfare Movement" -- Richard Cupp, "Criminal Justice Reform and animal abuse : seeking an uneasy middle ground" -- Ashley Beck, "Giving a voice to the voiceless : combating animal cruelty in the courtroom" -- Pam Frasch, "Examining anti-cruelty enhancements - historical context and policy considerations" -- Benjamin Levin, "Carceral progressivism and animal victims" -- Jennifer Chacon, "Caging and immigration enforcement" -- Sam Kamin, "The failure of the war on drugs" -- Tammy Kuennen, "Lessons learned from the tough on crime approach to IPV" -- Aya Gruber, "Progressive pet issues and the carceral carve-out" -- Delci Winders, "Beyond codifying the contours of confinement" -- Justin Marceau, "Carceral logics beyond incarceration" -- Jessica Pierce & Marc Bekoff , "Give us our freedoms" -- Maneesha Deckha, "(Human) children and humane-washing in prisons, detention centres, and zoos and aquaria" -- Karen Morin, "Bovine lives & the making of a 19th c. American Carceral Archipelago" -- Kelly S. Montford, "The prison as multi-species carcerality" -- David Pellow, "Animal liberation prisoner and the repression of intersectional ecological justice movements" -- Vik Amar and Alan Chen, "Cause lawyering for the caged : a comparative examination of law reform approaches in the prisoners' rights and Animals Rights Movements" -- Jessica Eisen, "Habeas Corpus for non human animals : towards a critical approach" -- Doug Kysar, "False imprisonment" -- Will Potter, "Imagining animal protection as a Civil Rights Movement" -- Lori Gruen, "Abolition : thinking beyond carceral logics". , English

Additional Edition: ISBN 1-108-84358-1

Language: English

UID:

Format: 1 online resource (XI, 484 p.)

ISBN: 3-11-067199-9

Series Statement: An End to Antisemitism! ; Volume 3

Content: This volume traces the history of antisemitism from antiquity through contemporary manifestations of the discrimination of Jews. It documents the religious, sociological, political and economic contexts in which antisemitism thrived and thrives and shows how such circumstances served as support and reinforcement for a curtailment of the Jews' social status. The volume sheds light on historical processes of discrimination and identifies them as a key factor in the contemporary and future fight against antisemitism.

Note: Description based upon print version of record. , Frontmatter -- , Table of Contents -- , Preface and Acknowledgements -- , Comprehending Antisemitism through the Ages: Introduction -- , Comprehending Antisemitism in Antiquity and Late Antiquity -- , Early Christian Anti-Judaism -- , Jew-Hatred in Antiquity: Cultural, Legal, and Physical Forms of Antisemitic Persecution -- , The Blood Libel and the Leper Libel: Ancient Antisemitism? -- , Divinity, Ethnicity, Identity: "Religion" as a Political Category in Christian Antiquity -- , Comprehending Antisemitism in the Middle Ages -- , The Evolution of Anti-Jewish Imagery in Medieval Christian Europe -- , Inferiority Embodied: The 'Men-struating' Jew and Pre-Modern Notions of Identity and Difference -- , "All the World's a Stage": Imagined Jewish Rituals in Medieval Christian Art and Drama -- , Anti-Jewish Legislation in the Middle Ages -- , Comprehending Antisemitism in Modern Times -- , Georg Ritter von Schönerers Radikalisierung zum Rassenantisemiten vom Linzer Programm 1882 bis zur Gründung des "Verbandes der Deutschnationalen" 1885 -- , The Defense against Antisemitism: Minor Victories, Major Defeats, 1890-1939 -- , The Jewish Response to Antisemitism in Austria Prior to the Anschluss -- , Nazi Propaganda in the Middle East and its Repercussions in the Postwar Period -- , Comprehending Shoah and Post-Shoah Antisemitism -- , Is the Holocaust a Unique Historical Event? A Debate between Two Pillars of Holocaust Research and its Impact on the Study of Antisemitism -- , Caribbean Jewry: A Model of Tolerance or Assimilation? -- , Sholem Aleichem and Qumran: Jewish-Related Scholarship in the Soviet Union, 1953-1967 -- , Sister Rose Thering's Battle against Antisemitism -- , Antisemitism in Today's America -- , Antisemitic Perceptions and Jewish Sense of Belonging -- , Comprehending Anti-Zionism as a Virulent Form of "New Antisemitism" -- , The German Left and Israel -- , Comparisons between Israel and Nazi Germany in Contemporary German Discourse -- , "Israel Threatens to Defend Itself": The Depiction of Israel in the Media -- , Editorial Board -- , List of Contributors -- , Acknowledgements , In English.

Additional Edition: ISBN 3-11-058232-5

Language: English

DOI: 10.1515/9783110671995