UID:
almahu_9948664754802882
Format:
1 online resource (197 p.)
,
44 ill.
Edition:
1st, New ed.
ISBN:
9783631727546
Content:
Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.
Note:
Mobile readiness of corporate websites – User experience, preferences, and interaction design of intermodal mobility applications – Hotel booking via mobile application – Mobile application adoption and cultural values – Personalized product information on e-commerce websites – Multichannel retailing in the regional food industry – E-services and customer willingness to pay for higher bandwidth – Information communication technology investment and industry performance – E-business and corporate social responsibility – Implementation of new technologies in sales force management
Additional Edition:
ISBN 9783631719084
Language:
English
Keywords:
Electronic books.
URL:
https://www.peterlang.com/view/product/81049?format=EPDF
URL:
https://ebookcentral.proquest.com/lib/th-brandenburg/detail.action?docID=4998373
Bookmarklink
