Format:
XVI, 329 S.
,
Ill.
ISBN:
080785543x
,
9780807855430
,
0807826340
Content:
"In this study, Jonathan Wiesen explores how West German business leaders remade and marketed their public image between 1945 and 1955. He challenges assumptions that West Germans - and industrialists in particular - were silent about the recent past during the years of denazification and reconstruction. Drawing on sources that include private correspondence, popular literature, and a wealth of unpublished materials from corporate archives, Wiesen reveals the intensity with which German companies attempted to absolve themselves of responsibility for Nazi crimes and rehabilitate their reputations. Looking to the United States for moral support, firms such as Siemens and Krupp developed publicity strategies that serve as telling examples of postwar selective memory." "Merging cultural history and business history, Wiesen uses the story of industrial image-making to demonstrate how the legacy of the Nazi past powerfully shaped West German mentalities during the years of postwar reconstruction."--BOOK JACKET.
Language:
English
Subjects:
History
,
Economics
Keywords:
Deutschland
;
Industrie
;
Vergangenheitsbewältigung
;
Geschichte 1945-1955
;
Deutschland
;
Industrie
;
Wiederaufbau
;
Unternehmerverhalten
;
Politisches Verhalten
;
Geschichte 1945-1955
;
Fallstudiensammlung
;
Bibliographie enthalten
URL:
Publisher description
Bookmarklink
