UID:
almahu_9947914974902882
Umfang:
1 online resource (x, 328 p.) :
,
ill.
ISBN:
9781848446151 (e-book)
Inhalt:
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices.
Anmerkung:
Title from cover.
,
pt. 1. Concepts and frameworks of brand management -- pt. 2. Managerial concepts -- pt. 3. Concepts and frameworks of experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner perspectives.
Weitere Ausg.:
ISBN 9781847200075 (hardback)
Weitere Ausg.:
ISBN 1847200079
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Electronic books.
;
Aufsatzsammlung
;
Aufsatzsammlung
URL:
http://www.elgaronline.com/view/9781847200075.xml
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
URL:
FULL
((Currently Only Available on Campus))
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