Format:
1 Online-Ressource (299 Seiten)
ISBN:
9781527521100
Content:
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Table of Contents -- Preface -- Introduction -- Dimensions of Transnational Managerial Profile -- Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success -- The Intricacies of Global Marketing -- A Review of the Cross-Cultural Dimensions of Marketing -- A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses -- Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society -- A Historical Approach to Global Ethics -- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy -- Issues in International Labor -- Product Standardization and Product Design Modularity -- Developing an International Marketing Plan -- Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store -- Internationalization by Foreign Direct Investment in the South Asian Region -- Contributors
Additional Edition:
Erscheint auch als Druck-Ausgabe George, Babu The Changing Landscape of Global Businesses Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2018
Language:
English
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