Umfang:
1 Online-Ressource (xxvi, 335 Seiten)
,
Illustrationen
ISBN:
9781668483145
,
1668483149
Serie:
Advances in marketing, customer relationship management, and e-services (AMCRMES)
Inhalt:
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"
Anmerkung:
Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-6684-8312-1
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-6684-8313-8
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
,
Psychologie
Schlagwort(e):
Verbraucherverhalten
;
Marketing
;
Kulturkontakt
;
Interkulturalität
;
Aufsatzsammlung
DOI:
10.4018/978-1-6684-8312-1
URL:
Volltext
(URL des Erstveröffentlichers)
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