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  • 1
    Online Resource
    Online Resource
    When Ads Work : New Proof That Advertising Triggers Sales (2006)
    Oxford : Taylor and Francis Group
    Details
    UID:
    kobvindex_INT72730
    Format: 1 online resource (231 pages)
    Edition: 1st ed.
    ISBN: 9780765617392 , 9780765621719
    Content: Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent
    Note: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Tables and Figures -- Preface -- I. Facts Replace Theory -- 1. The Single-Source Breakthrough -- Advertising That Works -- The Meaning of Single-Source Research -- Repeat-Purchase Packaged Goods -- The Measurement of Advertising Effects -- Notes -- 2. The Short-Term Effect of Advertising: Passing Through the Gate -- Short-Term Advertising Strength -- Advertised Versus Unadvertised Brands -- Notes -- 3. The Rapid Spread of Pure Single-Source Research -- Germany and Britain -- More Countries, More Replication -- How Many Brands Pass Through the Gate? -- Notes -- 4. How a Short-Term Effect Can Turn Into a Medium-Term Effect -- Testing the Gatekeeper -- Three Inputs and How They Operate Together -- Sales Promotions: Their Upside and Downside -- Growing Brands and Why They Grow -- Notes -- 5. Keeping the Brand in the Window -- The Buying Process -- The Advertising Response Function -- Two Response Functions: Two Strategies -- Diminishing Returns in Europe -- Recency in the Market Place -- Notes -- 6. An Interlude: Successful Advertising Campaigns -- Intrinsically Likable -- Visual -- Communicating Their Promise in Terms Relevant to Consumers -- Notes -- II. Evidence for Part I: Seventy-eight Brands Dissected -- 7. Advertising That Works: The Alpha One Brands -- The Alpha One Brands Described -- Different Intensities of the Four Marketing Stimuli -- The Stimuli That Best Explain Share Growth -- STAS and Market Share -- Aggregate Effect of Short-Term and Medium-Term Stimuli -- Separating the Medium-Term From the Short-Term Effects -- Twelve Things We Have Learned About the Alpha One Brands -- 8. Advertising That Stops Working: The Alpha Two Brands -- The Stimuli That Best Explain Different Rates of Decline , About the Author , Ten Factors That Account for the Different Sales Performance of the Alpha One and Alpha Two Brands -- Notes -- 9. Advertising That Works in Some Cases: The Beta Brands -- A Bird's-Eye View of the Beta Brands -- The Successful and Unsuccessful Beta Brands -- The Medium-Term Role of Advertising -- Store Brands -- Nine Factors That Explain the Performance of the Beta Brands -- Notes -- 10. Advertising That Does Not Work: The Gamma Brands -- Why Are Some Gamma Brands Successful? -- Five Reasons That Explain the Performance of the Gamma Brands -- 11. Penetration and Purchase Frequency -- Frequency Distribution of Purchases -- Repeat Buying -- Multibrand Buying -- The Long-Term Effect of a Brand's Internal Momentum -- Notes -- 12. From Insight to Action -- The Short-Term Effect of Advertising -- Creative Characteristics -- Advertising Budgets -- Advertising and Promotion -- Heavy Buyers -- Internal Momentum -- New Brands -- III. Appendixes -- A. Stability . . . and Volatility -- Smooth Sales Trends -- The Arrival of Scanner Data -- Is the Volatility of Markets a New Discovery? -- Notes -- B. The History of Single-Source Research: The First Steps -- How McDonald's Research Was Conducted -- McDonald's Main Conclusions -- One or Two Advertising Exposures? -- Notes -- C. The History of Single-Source Research: Chasing Hares -- Chasing the First Hare: Media Research -- Which Media? Which Programs? -- Chasing the Second Hare: Retail Research -- Price Optimization -- Marginal Effects of Alternative Promotions -- A Return to Essentials: Measuring Advertising Effects -- Advertising's Contribution to the Marketing Mix -- The Influence of Increased Advertising Weight -- The First Quarter-Century of Single-Source Research -- Notes -- D. The Calculation of Advertising Intensity -- E. The Leading 142 Brands in the Product Categories Covered in This Research -- Index
    Additional Edition: Print version Jones, David M. When Ads Work Oxford : Taylor & Francis Group,c2006 ISBN 9780765617392
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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    Online Resource
    Berlin International
  • 2
    Online Resource
    Online Resource
    Betrayal : France, the Arabs, and the Jews (2008)
    New York : Encounter Books
    Details
    UID:
    gbv_723006784
    Format: Online-Ressource (192 p.)
    ISBN: 9781594032202
    Content: David Pryce-Jones believes that France has done more damage to the Middle East than any other country. France encouraged the mass immigration of Arabs and that huge and growing minority in the country now believes that it has rights and claims which have not been met. This minority also believes that Israel should not exist. Middle East geo-politics are spreading from French soil to an increasingly Islamized Europe
    Note: Description based upon print version of record , CONTENTS; PREFACE; BETRAYAL; The Harvest; The Quai d'Orsay; Jews in the View of the Quai d'Orsay; The Catholic Factor; Zionism versus French Designs; Between the Wars; Writers Take Sides; The Rescue of the Mufti of Jerusalem; The Mystique of Louis Massignon; "A Pernicious Example and a Great Peril"; Taking Advantage; Men and Matters; Interests and Hearts; The Pursuit of the Ayatollah; Ins and Some Outs; Pillars of Unwisdom; CONCLUSION; ACKNOWLEDGMENTS; BIBLIOGRAPHY; INDEX;
    Additional Edition: ISBN 9781594033049
    Additional Edition: ISBN 9781594032202
    Additional Edition: Erscheint auch als Druck-Ausgabe Betrayal : France, the Arabs, and the Jews
    Language: English
    Keywords: Electronic books
    URL: Volltext
    URL: Volltext
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    Online Resource
    Online Access
    MPI Bildungsforschung
  • 3
    Online Resource
    Online Resource
    Rationalizing Epidemics : Meanings and Uses of American Indian Mortality since 1600 (2009)
    Cambridge : Harvard University Press
    Details
    UID:
    gbv_836906306
    Format: Online-Ressource (308 p)
    ISBN: 9780674013056
    Content: Intro -- Contents -- List of Figures -- Acknowledgments -- Introduction -- 1. Expecting Providence -- 2. Meanings of Depopulation -- 3. Frontiers of Smallpox -- 4. Using Smallpox -- 5. Race to Extinction -- 6. Impossible Responsibilities -- 7. Pursuit of Efficacy -- 8. Experiments at Many Farms -- Epilogue and Conclusions -- Notes -- Index.
    Note: Description based upon print version of record , ""Contents""; ""List of Figures""; ""Acknowledgments""; ""Introduction""; ""1. Expecting Providence""; ""2. Meanings of Depopulation""; ""3. Frontiers of Smallpox""; ""4. Using Smallpox""; ""5. Race to Extinction""; ""6. Impossible Responsibilities""; ""7. Pursuit of Efficacy""; ""8. Experiments at Many Farms""; ""Epilogue and Conclusions""; ""Notes""; ""Index""
    Additional Edition: ISBN 9780674039230
    Additional Edition: ISBN 9780674013056
    Additional Edition: Print version Rationalizing Epidemics : Meanings and Uses of American Indian Mortality since 1600
    Language: English
    Keywords: Electronic books
    URL: Volltext
    URL: Volltext
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    Online Resource
    Online Access
    MPI Bildungsforschung
  • 4
    Online Resource
    Online Resource
    ASEAN and East Asian international relations : regional delusion (2006)
    Northhampton, Mass. :Edward Elgar Publishing,
    Details
    UID:
    almahu_BV045569532
    Format: 1 online resource (xi, 269 Seiten).
    ISBN: 1843764911 , 9781843764915 , 9781845428921 , 1845428927 , 9781847200860 , 1847200869
    Content: Academic and accepted orthodoxy maintains that Southeast Asia, and Asia generally, is evolving into a distinctive East Asian regional order. This book questions this claim and reveals instead uncertainty and incoherence at the heart of ASEAN, the region's foremost institution. The authors provide a systematic critique of ASEAN's evolution and institutional development, as well as a unified understanding of the international relations and political economy of ASEAN and the Asia-Pacific. It is the first study to provide a sceptical analysis of international relations orthodoxies regarding regionalization and institutionalism, and is based on wide-ranging and rigorous research
    Note: The delusions of Aseanology : exploring the Sovietology of southeast Asian studies -- An imitation community for imitation states : ASEAN and the region that never was -- Asia rising (again) : ASEAN and the illusion of an Asian model of economic development -- The contradictions in the political economy of east Asian regionalism -- A delusion transformed : ASEAN and east Asian regionalism -- Constructing and deconstructing regions : Australia's engagement with 'Asia' -- Political illiberalism and the war on terrorism in southeast Asia : the problems of the surveillance state
    Language: English
    Keywords: Integration ; Internationale Politik ; Regionalismus ; Wirtschaftspolitik ; Electronic books
    URL: http://www.elgaronline.com/view/1843764911.xml
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    Online Resource
    HU Berlin
  • 5
    AV-Medium
    AV-Medium
    The man who fell to earth : [Blu-ray Disc] (2008)
    [New York, NY] : The Criterion Collection
    Details
    UID:
    kobvindex_ZLB15014750
    Format: 1 Blu-ray Disc (ca. 139 Min.) , Tonformat: Stereo , 1 Beih. (8 Bl.) , Bildformat: 2.35:1
    Edition: Special ed.
    ISBN: 9781604651034
    Series Statement: The Criterion collection : [BD] 304
    Content: "Der Bewohner eines vom Wassermangel bedrohten Planeten kommt auf die Erde, um die Wasservorräte seinem Heimatstern nutzbar zu machen. Um Einfluß zu gewinnen, setzt er seine überirdischen Fähigkeiten ein und wendet die skrupellosen Geschäftsmethoden der Erdenbewohner an. Schnell gewinnt er Ansehen und Macht, diese kehrt sich jedoch im entscheidenden Augenblick gegen ihn. Ohne Aussicht auf Rückkehr versinkt er in Lasterhaftigkeit. Eigenwilliger Science-Fiction-Film mit einer Überfülle an Ideen, der seine ausgefallenen filmischen Mittel mit viel Geschick einsetzt. Eine bedenkenswerte Geschichte über die Chancenlosigkeit des Individuums in einer Gesellschaft des Konsums und der Konzerne. (Früherer Titel: "Der Mann, der auf die Erde fiel") - Ab 16" (Lexikon des Internationalen Films)
    Note: Ländercode: A , Orig.: Großbritannien, 1976 , Special features: Audio commentary featuring Roeg and actors David Bowie and Buck Henry. Video interview with screenwriter Paul Mayersberg. Performance, video interviews with actors Candy Clark and Rip Torn. Audio interviews with costume designer May Routh and production designer Brian Eatwell. Audio interview from 1984 with author Walter Tevis, conducted by Don Swaim. Multiple stills galleries, including Routh's costume sketches; behind-the-scenes photos; and production and publicity stills, introduced by set photographer David James. Gallery of posters from Roeg's films. Trailers , Restored high-definition digital transfer with uncompressed stereo soundtrack , The booklet featuring an essay by critic Graham Fuller , Engl.
    Language: English
    Keywords: Filmregie ; Schauspielkunst ; Film ; Kommentar ; Blu-Ray-Disc ; The man who fell to earth ; Drehbuchautor ; Interview ; Blu-Ray-Disc ; The man who fell to earth ; Filmausstattung ; Interview ; Blu-Ray-Disc ; Kommentar ; Interview ; Interview ; Kommentar
    Author information: Roeg, Nicolas
    Author information: Bowie, David
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    AV-Medium
    Berlin VÖBB/ZLB get availability status
  • 6
    AV-Medium
    AV-Medium
    The life aquatic with Steve Zissou : [DVD Video mit Movietext] (2005)
    [S.l.] : The Criterion Collection
    Show associated volumes
    Details
    UID:
    kobvindex_ZLB13900416
    Format: 2 DVD-Video (ca. 118 Min.) , Tonformat: DD/5.1, DD/Stereo, DTS 5.1 , 1 Beil. , Bildformat: 2.35:1 ; 16:9 Widescreen
    Edition: Special ed.
    ISBN: 0788858300
    Series Statement: The Criterion collection : [DVD-Video] 300
    Note: Ländercode: 1 , Special features: Commentary by Wes Anderson and co-writer Noah Baumbach; Mondo Monda, an Italian talk show featuring an interview with Wes Anderson and Noah Baumbach, with host Antonio Monda; New video interview with composer and Devo member Mark Mothersbaugh; Ten complete video performances of David Bowie songs in Portuguese by Brazilian recording artist and actor Seu Jorge (Pelé dos Santos); Intern video journal by actor and real-life intern Matthew Gray Gubler (Intern #1); Multiple interviews with the cast and crew with behind-the-scenes footage; "Starz on the set": behind-the-scenes featurette; Ten deleted scenes; Behind-the-scenes photos and original artwork from the film; Theatrical trailer. Plus: A fold-out insert featuring a cutaway of the Belafonte, with Eric Anderson's original illustrations, and a conversation with Wes and Eric conducted in 2005 , New high-definition digital transfer, approved by director Wes Anderson and enhanced for widescreen televisions , Engl. mit engl., franz., span. Untertiteln für Hörgeschädigte , Orig.: USA, 2004
    Language: English
    Keywords: Life aquatic with Steve Zissou ; Interview ; DVD-Video ; Life aquatic with Steve Zissou ; Filmregie ; Drehbuch ; Kommentar ; DVD-Video ; Interview ; DVD-Video ; Drehbuch ; Kommentar ; Drehbuch ; Interview ; Kommentar
    Author information: Anderson, Wes
    Author information: Bowie, David
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    AV-Medium
    Berlin VÖBB/ZLB get availability status
  • 7
    AV-Medium
    AV-Medium
    The man who fell to earth : [DVD Video] (2005)
    [s.l.] : The Criterion Collection
    Details
    UID:
    kobvindex_ZLB13899582
    Format: 2 DVD (ca. 139 Min.) , Tonformat: DD/2.0 Stereo (engl.) , 1 Beih. (13 Bl.) , Bildformat: 2.35:1 aspect ratio ; 19:9 widescreen
    Edition: 1
    ISBN: 1559409649
    Series Statement: The Criterion collection : [DVD-Video] 304
    Content: "Der Bewohner eines vom Wassermangel bedrohten Planeten kommt auf die Erde, um die Wasservorräte seinem Heimatstern nutzbar zu machen. Um Einfluß zu gewinnen, setzt er seine überirdischen Fähigkeiten ein und wendet die skrupellosen Geschäftsmethoden der Erdenbewohner an. Schnell gewinnt er Ansehen und Macht, diese kehrt sich jedoch im entscheidenden Augenblick gegen ihn. Ohne Aussicht auf Rückkehr versinkt er in Lasterhaftigkeit. Eigenwilliger Science-Fiction-Film mit einer Überfülle an Ideen, der seine ausgefallenen filmischen Mittel mit viel Geschick einsetzt. Eine bedenkenswerte Geschichte über die Chancenlosigkeit des Individuums in einer Gesellschaft des Konsums und der Konzerne. (Früherer Titel: "Der Mann, der auf die Erde fiel") - Ab 16" (Lexikon des Internationalen Films)
    Note: Ländercode: 1 , Das 160-seitige Novelle von Walter Tevis , die zu dieser DVD-Ausgabe gehört, befindet sich in dem Bestand der Bibliothek. , Bonus disc one: Audio commentary by Roeg and actors David Bowie and Buck henry. , Bonus disc two: New video interview with screenwriter Paul Mayersberg (26 min.). Performance, new video interviews with actors Candy Clark and Rip Torn (24 min.). Audio interviews with costume designer May Routh and production designer Brian Eatwell (24 min.). Audio interview from 1984 with author Walter Tevis, conducted by Don Swaim (20 min.) ... Plus Walter Tevis's original novel, reprinted specially for this release, and a 28-page booklet featuring a new essey on the film critic Graham Fuller and an appreciation of Tevis by novelist Jack Matthews. , Orig.: Grossbritannien, 1976 , Engl. mit engl. Untertiteln für Taubstumme und Hörgeschädigte
    Language: English
    Keywords: The man who fell to earth ; Filmregie ; Schauspielkunst ; Film ; Kommentar ; DVD-Video ; The man who fell to earth ; Drehbuchautor ; Interview ; DVD-Video ; The man who fell to earth ; Filmausstattung ; Interview ; DVD-Video ; Kommentar ; DVD-Video ; Interview ; Interview ; Kommentar
    Author information: Roeg, Nicolas
    Author information: Bowie, David
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    AV-Medium
    Berlin VÖBB/ZLB get availability status
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