Format:
1 Online-Ressource (x, 505 Seiten)
,
Illustrationen
ISBN:
9781781004982
Content:
"Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves as a comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and students worldwide"...Provided by publisher
Note:
Includes bibliographical references and index
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-78100-497-8
Language:
English
Keywords:
Electronic books
;
Electronic books
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
FULL
((Currently Only Available on Campus))
Author information:
Kumar, V. 1957-
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