Umfang:
1 online resource (280 pages)
Ausgabe:
1st ed.
ISBN:
9780754647218
,
9780754684558
Serie:
Corporate Social Responsibility Series
Inhalt:
In this volume, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality
Anmerkung:
Cover -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Foreword -- Acknowledgements -- List of Abbreviations -- 1 Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring -- PART 1: TALKING: CSR IN DISCOURSE -- 2 The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times -- 3 The Commercialization of CSR: Consultants Selling Responsibility -- 4 Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study -- PART 2: DOING: CSR IN PRAXIS -- 5 The Bottom Line of CSR: A Different View -- 6 Lost in Translation: The Case of Skandia's 'Ideas for Life' -- 7 'What about me?' The Importance of Understanding the Perspective of Non-Managerial Employees in Research on Corporate Citizenship -- 8 Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders -- PART 3: MEASURING: CSR IN SCALES -- 9 The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process -- 10 Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France -- 11 Superimposition or Continuity? Corporate Social Responsibility in Non-Profit Organizations -- CONCLUSION -- 12 Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- P -- Q -- R -- S -- T -- U -- V -- W -- Z.
Weitere Ausg.:
Print version Bakker, Frank de Managing Corporate Social Responsibility in Action Oxford : Taylor & Francis Group,c2007 ISBN 9780754647218
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
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