Format:
XXV, 217 S.
,
Ill., graph. Darst.
Edition:
3. ed.
ISBN:
0742554430
,
0742554449
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
USA
;
Werbung
;
Verbraucherverhalten
;
USA
;
Werbung
;
Gesellschaft
URL:
Table of contents only
Author information:
Berger, Arthur Asa 1933-
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